National Identification System Essays - Biology, Biometrics

National Identification System Should a national identification system in which each American's DNA pattern is registered be established? Has the U.S. come to the point where we have to devise a national identification system in which everyone's DNA pattern is registered in a network of computers? I believe so, and the process of using a person's DNA pattern for a national identification system is a very good idea. This identification system could be used to offer new jobs, put criminals - who are guilty - in jail, and also provide people with medical information about themselves and their health. I believe using a person's DNA pattern for a national identification system is a very good idea, even better than fingerprints. Although every human being is 99.9% identical, that .1% left makes a big difference between two people. By using a genome of 3 billion letters ? your DNA chain ? that tenth (.1%) is actually three million separate links in your DNA chain. That is how the difference between two people is figured out. I know it's a difficult process, but it can be very useful in our society today, and that is why I think it is a very good idea. Although the identification system is a very complicated matter it could open up doors for job opportunities, for people that qualify. People that are qualified for the job might have to be: computer literate, able to work long hours, reliable and trustworthy to run sophisticated and expensive machinery, and have a background of knowledge of the DNA chain and patterns among it. Also, probably being a government funded job, benefits would be available, and the pay wouldn't be too bad either. Fingerprints are very useful in burglary and property crimes, but what about a rape case? Fingerprints wouldn't be very useful in a rape case, so DNA testing would have to be done on semen samples found at the scene of a crime. Fingerprint variations are spectacular and were considered state of the art about 10 years ago, but not any more. Now we are capable of reading DNA patterns, and DNA is a hard thing to fight against in court when a person's DNA and the DNA found at a crime scene are identical. DNA patterns are also useful when searching for diseases or types of cancer that a person might be subject too in their older age. So by using DNA as a national identification system we could also provide people with important information about their health and what they are to suspect in the future. Also if a person knew about a type of cancer they might be subject too, they could tell a doctor and treat the cancer before it comes about and be cured of the cancer before it even started to effect their life. DNA patterns, as a national identification system isn't a bad idea. Having many good qualities, I'm sure there are bad qualities, but it seems like a very useful idea that could benefit today's society. So, I think a national identification system by using a person's DNA pattern is a good idea and if came to the poles for election, would sure get my vote. Bibliography: none

The Awakening1 essays

The Awakening1 essays The Relationship of The Awakening and Creole Society In The Awakening, Kate Chopin brings out the essence of through the characters of her novel. In this novel Edna Pontellier faces many problems because she is an outcast from society. As a result of her isolation from society she has to learn to fit in and deal with her problems. This situation causes her to go through a series of awakenings that help her find herself, but this also causes problems with her husband because she loses respect for him and the society she lives in. Throughout the novel she is faced with unfavorable circumstances which confuse and eventually kill her. Kate Chopin uses Creole Society in the 1890s as a basis for her novel and expresses it through Creole women, personal relationships, and etiquette. The Awakening is a book based on French Creoles and their lifestyle which is expressed throughout the novel. Creoles were French Creole Society descendents of French and Spanish Colonists of the 1700s. They had strong family ties because of Catholicism and were a tight community because they where considered outcasts of Anglo- American society. Clement Eaton says that the Creoles, to a greater degree then Anglo-Americans, lived a life of sensation and careless enjoyment. They loved to dance, gamble, fish, attend feasts, play on the fiddle and to live without much thought of the morrow. Eaton 252 Creoles were very lively outgoing people because of their comfortable tight society. Activities such as Mardi Gras and Sunday afternoon Mass holiday spirits contribute the liveliness of these people (Walker 252). A large reason for their comfort and live for the moment attitude was that Creoles did not move west like most other colonists to claim land. Instead they stayed in relatively the same area and just grew in population without consumption of other lands . This caused a shortage of land so it had to be repeatedly divided among the families an...

The Misdemeanors of Well-Educated People in Public Office

The Misdemeanors of Well-Educated People in Public Office One of the most important benefits of education is a virtue, a desirable quality of a leader that well-educated Philippine President Benigno Aquino Jr. failed to demonstrate to his people. Hashtag: #NasaanAngPangulo The Cause and Effect of Educated Leader’s Mixed-up Priorities One of the most important benefits of education is a  virtue, a desirable quality of a leader that well-educated Philippine President Benigno Aquino Jr. failed to demonstrate to his people. The Commander-in-Chief of the Philippine armed forces was absent during the welcome honors ceremony for the 42 brave SAF Commandos who were massacred by members of MILF (Moro Islamic Liberation Front) in Maguindanao, a province South of the Philippines. In grief, the families and relatives of these fallen heroes who were in need of their President’s support and encouragement were left alone and crying #NasaanAngPangulo (Where is the president?). HOW IS  HUMAN DIGNITY VALUED IN THE ACADEMIC SPHERE? Many Filipinos were disillusioned by their President’s lack of compassion and openly expressing their sentiments and criticism through Twitter and other social networking websites. These reactions are mainly focused on President Aquino’s misdemeanor as an educated public servant with mixed-up priorities and reluctance of Malacanang Palace staff to answer public inquiries such as #NasaanAngPangulo or the president’s whereabouts. A Filipino social media user criticized and described their President as a student who was absent during final exam but hopeful to pass the class. In essence, the act of supporting and uplifting the spirit of those who lost their loved ones critically test the extent of a leader’s education and virtue. However, President Aquino failed to take the test, as he was somewhere else minding his other priorities and completely confident on the morality of his political decision. A Filipina lawmaker and a known critic of people in government, on the other hand, hinted about Mr. Aquino’s priorities, when she wittingly blamed Mr. Aquino’s disoriented social priorities on car shows. Another concerned Filipino social media user sharply criticized the conduct of well-educated and intelligent Presidential Staff who conspired and concealed the truth. In this user’s opinion, the staff, in the process of concealing the whereabouts of their beloved president made a mockery of their academic achievement along with the virtues learned from school. Education and Public Expectations The above incident is not only illustrative of the alarming consequence of electing a public official with muddled priorities but also the reality of public’s high regard to education and behavioral expectations on educated individuals. It is quite clear from the public reactions and criticisms that most people see education as both providers of knowledge and developer of virtues or socially desirable behaviors among students. This, in reality, is the academic knowledge that most people believed the educated individual has and being applied not only at work or in pursuing a better life but also in appreciating the needs of others, making equitable decisions, and in recognizing the right priorities. THE VALUE OF ACADEMIC DEBATE The question posed by the mournful families of the fallen heroes’ such as #NasaanAngPangulo, was never meant to satisfy their curiosity on his whereabouts but seeking justice and compassion from an elected leader whom they perceived as intelligent, virtuous, and powerful enough to alleviate their sufferings. However, their expectations were wrong, as the facts about the man they want to see and confide with are even more disheartening. It probably formed an enduring memory of people in government that are unappreciative of the 42 policemen’s heroic deeds, numb and unsympathetic of other people’s feelings and needs, incapable of distinguishing genuine priorities, and a President who actually went to a Mitsubishi plant inauguration instead of solemnly welcoming the remains of their loved ones.

Facial Reconstruction Research Paper Example | Topics and Well Written Essays - 1500 words

Facial Reconstruction - Research Paper Example Third is the measurement of the soft tissue thickness and marking of the anatomical locations (currently standard are 21 points). Finally, the landmarks are joined; spaces are filled in the lattice and model smoothed to produce a possible look of the deceased. There are both 2-D and 3-D manual and computer aided methods that support forensic facial reconstruction. Facial recreation are currently used for medical purposes and supporting legal issues in crimes and investigation, other than for retaining the historical memories of unknown past heroes from centuries ago. Keywords: Facial Reconstruction, Approximated Look, Skeleton, Skull, Victims, 3-D and 2-D Imaging, CT Scanning, Facial Soft Tissue Thickness, Modelling, Anatomical Locations, Landmarks, Investigation, Artists, The first ideas in the mind of unfamiliar people to the term facial reconstruction would be surgical operations to repair human faces. Such a need would be cosmetic purposes or to re-shape deformities of birth or accidents. Others especially in the fields of arts and law would relate the term to the identification of human remains using the skull. While some may view these two ideas differently, they are basically founded through a similar principle. It is possible to restore back the face of patient whose face has been severely disfigured in an accident, just like reconstructing the face of a deceased person based on the skull after the body’s decomposition over the years. The face has to be reconstructed through the available methods, before the reconstructive surgery is undertaken. According to Miller, Vandome and McBrewster â€Å"forensic facial reconstruction is the process of recreating the face of an unidentified individual from their skeletal remains through an amalgamation of artistry, forensic science, anthropology, osteology, and anatomy† (2009, n.p.). With additional information recorded or acquired from close family

Organisational transformation in practice Essay

Organisational transformation in practice - Essay Example The behavior of organisational leadership identifies how successful leaders will be at attaining the values, objectives and goals of the organisation (Tsai, 2011). It is worth mentioning that in order to remain competitive it is quite significant for an organisation to continuously assess its values and practices to ensure that they are aligned with the developed corporate strategies. With this concern, a culture audit permits an organisation to map and to assess its organisational values and current practices. It can also be utilised to evaluate the gap existing between the benchmark and the organisation’s actual behaviour in relation to its desired values emphasising on the fact that whether executives and employees practice the way they state (Cha & Edmondson, n.d.). According to Kets de Vries (2011), most of the organisational changes arise as a result of a stream of interaction between the numerous stakeholders in the systems, each of which is considered to be complex in its own way. In the contemporary times, one of the significant challenges that the leaders might face can be identified as related with managing their organisational culture in order to impede mounting happenings of corporate wrong doings. In this regards, they are supposed to assemble the market needs by making sure that internal environment of the organisation is aligned with the external forces (De Vries, 2011). In my organisation, cultural change took place because of the change in the organisational structure. I have experienced such changes numerous times in my recent past performances. However, most of the colleagues were not ready for such change in the organisational culture. With my personal experience upon change, I was aware of the fact that change in the workplace is inevitable. Such changes will have an influence upon all parties who tend to be involved with the organisational process. Yet, if the change in not managed properly, it might lead to several difficulties fo r the organisation. From my past experiences, it came to my understanding that when change takes place in an organisation, the most significant way of coping up with such changes is the ability of leadership to lead the organisation properly. In other words, it can be stated that during the time of change taking place in the organisation, leaders have a significant role to play (Bell, 2006). When the employees have complete faith on the capabilities of the formal leaders, they tend to expect high from the leaders for numerous aspects. For instance, when drastic changes take place, employees will expect that the leaders are going to demonstrate effective and sensible planning, proper decision making and complete communication in a timely way. I also noted the fact that when change takes place, employees will perceive leadership as sympathetic, concerned and devoted towards their welfare. It can be stated that playing the role of a leader is not at all easy. The leaders not only have the responsibility to lead; rather, as an employee themselves, they are supposed to deal with their own reactions to change and their role in the process (Ledez, 2008). From my past experiences, I further understood that communication also has a significant role to play in resolving most of the issues at the organisation. It is highly crucial for the leaders of the organisation to communicate regarding the mission, vision, goals and objectives of

Comparing poems Essay Example for Free

Comparing poems Essay In this essay I am going to compare the way the theme of racism is dealt with in the poems Half caste and nothings changed. I will analyse the poems and then compare them. The things I will be comparing are the similarities and differences, the layout and also the use of language. I will be looking at both of the authors Tatamkhula Africa (Nothings Changed) and John Agard (Half caste) intentions and then decide which one of the poems I think is most effective. I am going to begin with a comparison of the purposes of the two poems. Nothings changed is about a black man looking back at his childhood and realising that nothings changed, he is upset about this as although segregation is said to have gone, he feels as if it is the same as before. Half-caste is about a mixed race man who is asking for an explanation for why they are treated like half a person. He refuses to be called half-caste as he finds it offensive. In both of these poems, the writer is dealing with the issues of racism. The two writers are expressing their anger and want the readers to take notice of how they feel. The two writers both use repetition throughout the poem. Tatamkhula used the phrase nothings changed as both the title and the ending of the poem, this emphasises the fact that his whole poem is based on the fact that he feels that nothing has changed in his life, mainly on the aspect of the way black people are treated. John repeats explain yuslef a number of times throughout the poem, he says this because his main aim of the poem is for people to explain themselves. These both are examples of repetition used by the writers to emphasise on their point that they want to get out by writing their poem. The two writers have a completely different style of writing. In nothings changed the writer uses standard use of English as he is happy to write this way. On the other hand the writer of half caste writes the words in slang. Clearly he wants to show the reader that he is what he is and is not going to change for anyone.  Tatamkhula compares a black person like himself to an amiable weed, he is doing this as he feels that both black people and amiable weeds are not cared for. Also he believes they are not wanted. He then later compares a white person to the opposite, a red rose, this maybe because he thinks that a lot of care is taken into caring for a red rose and also the white people. Here Tatamkhula expresses himself through metaphors and he does so continuously throughout the poem. Johns use of language happens to be really strong. He shows straight away that he is extremely angry. An example of this is that he said could have said you can come back tomorrow and listen my other half of my story if you want, however instead he demands the reader yu must come back tomorrow. The must emphasises that the writer is serious.  Both of these writers use different type of writing to express the way they feel. Tatamkhula effectively uses metaphors to compare what he feels like and what other people are being treated as. Johns strong use of language makes his poem more effective as he is showing exactly how he feels in the first instant. Both writers intentions are similar. They both want the reader to think about and understand what they are going through. They want these problems of racism to stop. Tatamkhula writes about what he sees and feels. An example of this is when writes I press my nose to the dear panes. Here he is on the other side of the glass from were the white people are sitting. This shows that he is separated from the people. He expresses that although segregation has said to be gone, it is still there. He can see the white people through the glass, however the glass is like a border where he can not pass only because of his colour. John Agard throughout the poem is writing as if he is speaking to the reader. It seems as if he is having a conversation with the reader, excuse me, I believe that this makes it more interesting, and also encourages the reader to take it more seriously.  He often uses the term half-caste to outsmart people who use this term. Although he uses slang he shows that he is aware of the things going an around the world. He says yu mean when Picasso mix red an green is a half-caste canvas. This is an example of him having good knowledge and yet outsmarting the term half-caste. Here he is arguing that if Picassos paintings can be a mixture of red and green, why cant he be a mixture of races without being treated as half of a person. Tatamkhula explains how they are treated differently with the example of their food. At the whites only inn there is crushed ice, linen falls these both show expense and luxury items. He then compares this with what he is used to which is bunny chows and plastic table tops This clearly shows that this is not an expensive place, yet more shows it is a cheap place. He then adds further Wipe your fingers on your jeans this shows that he is used to doing this, and yet is proud of doing it. He is not ashamed to express the way he is living and feeling. Both writers express their anger continuously through out the poem. They obviously want things to change, and want to be treated equally as everyone else. They express there feelings in form of a poem which they want people to take notice of, and maybe if they are the ones who are causing or doing something to make them feel like this, they would want them to stop instantly.  In my opinion I strongly believe that Nothings changed is far more effective. I think this because it expresses more how he feels and what he is going through. Although Half-Caste also expresses the writers feelings it is not as effective. This may be because Tatumkhula uses many examples of what he feels like and how he is treated differently.

Does TV Affect American Culture Essay -- essays research papers

Does Television Shows Reflect American Culture? There are many movies and television shows that reflect American culture. A show or movie must address some current societal problem or trend in order to truly reflect American life; murder, rape, racism, and, on a less serious note, parties, shopping, and sports are topics that deserve serious consideration by the public and the media. The show Beverly Hills 90210 attempts to be an accurate portrayal of the life of a typical well-off American teenager growing up in the 80's and 90's. The producers of the show attempt to integrate many real life situations in to the show. By doing this they are suggesting to the audience, which happens to be geared toward teenagers and young adults, that what the characters do in the show is the ideal way to deal with these types of situations. Many aspects of American culture are represented on the television show Beverly Hills 90210, or just 90210 as it is commonly referred to. During the first year or so of Beverly Hills 90210 it dealt with the su bject of murder/homicide. One of David's best friends was playing with a gun that he had acquired during a summer vacation to the mid-West. The friend shot himself by accident; what followed was a time of mourning for David and a recollection of many fond memories of the times they shared together. This episode's tragedy brought the characters in the show closer together. Many innocent children, and sometimes adults, are killed accidentally playing with guns, or by drive-by shootings. This is a major problem in the United States and the show is trying to get the message out that it is not a safe thing to do. It also raises the question as to why access of guns is so readily available to anyone. Every night on the news, someone can see many incidents in which there are suffering resulting from guns. Furthermore, the availability of guns makes the public scared. Children have images of adults using guns for hunting or game. In the adolescents' mind it appears that guns are not a bad i tem to own, when in reality guns are extremely dangerous weapons. Beverly Hills 90210 makes a strong attempt to impress upon its viewers that these accidents can be precautions. The show sends a message to the younger generation, which are becoming more and more violent, to stay away from things that result in violence like... ...s right in with the materialistic values promoted by our society in print, in television, in commercials, in movies - in other words, in all aspects of the media. All economic echelons of society in the United States are encouraged to purchase name brand clothing and other apparel. The"American Dream" of shopping and credit cards is a reality in the show. The setting of the show is Beverly Hills, California, the home of all the popular trends and famous stars. This location, along with rich parents, provides for the perfect situation to make them look like rich brats. Although Beverly Hills 90210 is not a perfect reflection of American culture, it does lend itself to the stereotype of having a huge wardrobe and living the "American Dream". In the ten years during which 90210 has been on the air, the show has dealt with many topics. From the Persian Gulf War and high school, to AIDS and the Internet, the show has reflected many aspects of American culture. Beve rly Hills 90210 sends a message to the viewers to make the best of one's life. Hopefully many of the viewers will be able to attain the "American Dream" that is the essence of American culture.

Traditional Cultures Report

All traditional cultures are susceptible to change due to a variety of factors that encourage the acceptance of new tools and ideas (O'Neil 1). Some of these factors include changes in the environment, contact or interaction between societies, and other forces at work within a community. Nevertheless, Haviland, Prins, McBride and Walrath (363) argue that culture change is mostly unplanned or unforeseen; hence, all changes are not adaptive or positive. Culture change may lead to invention where new ideologies and technologies are introduced to the society or culture loss where traditional cultural patterns are replaced by new cultures such as in marriage. Therefore, this report will focus on how the traditional cultural patterns of marriage have been replaced by new ideas through globalization modernization and changed the institution of marriage today. Marriage is a dynamic part of life, which is characterized by a wedding in most cultures. However, the reason why people get married vary from one individual to another, though most people get married in order to have a legally binding relationship, which is intimate and lasting. Parties getting married must have the ability to understand the duties and responsibilities involved, as well as the nature of the marriage contract. Also, they must consent to marry willingly and cannot be forced to do so by any one. Most cultures have a minimum age for marriage; for instance, in Canada, the minimum age is sixteen with parental consent, or eighteen or nineteen without any parental consent. Blood relationships (consanguinity) and close relationships (affinity) in marriage are also prohibited in most cultures. However, through globalization and modernization, the institution of marriage has changed through acculturation, diffusion, innovation, and cultural loss (Haviland et al 363). Some marriage ideas have been borrowed from other societies, and replaced the traditional ones while others have been created and accepted widely by other communities. In addition, dominant and powerful societies have expanded their cultural practices across borders; thus, forcing other societies to forsake their traditional cultural practices in marriage and adopt the new ones. According to Haviland et al (410), globalization plays a significant role in shaping the future of the world. It refers to a process that transforms local traditions and cultures into global ones; hence, resulting in investment, trade and cultural exchange across the borders. Globalization signifies the removal of mostly economic barriers in order to assist in inter-cultural relations. Thus, it is the best way to end discrimination since it encourages inter-cultural and inter-racial marriage. However, globalization has changed how the marriage ceremony used to be conducted in Africa. Most African countries practiced traditional marriages where the bride and the groom got married under the customary law. It was a requirement for the family of the groom to pay dowry to the bride’s family before marriage. Through globalization, most African societies have borrowed the idea of weddings, which is a common practice in the west (Browning 102). As a result, the traditional cultural practice of marriage has weakened and the payment of dowry is no longer a requirement. Similarly, modernization refers to a process through which the society goes through industrialization, urbanization and other social changes based on the social organization and development of technology. According to Browning (102), modernization is also referred to as globalization if the changes involved occur in all parts of the world. However, although most people believe that modernization helps the society to change and develop, it is also a threat to the quality and stability of marriage. One of the major effects of modernization in marriage is the evident in parenthood. Traditionally, women were expected to stay at home and take care of their children and husbands by cooking, washing, and doing other household chores. The husband was supposed to be the sole bread winner and worked outside the home, but this traditional practice has greatly changed due to modernization, which has encouraged gender equality. Women no longer stay at home; rather, they have careers and are the sole bread winners of the family while men stay at home and take care of household chores, as well as raise their children. According to the traditional culture, every woman and man was expected to get married, and live together as husband and wife. Today, this cultural practice is no longer observed because some couples choose not to get married, but still live together as a married couple in a common-law relationship, which is referred to as cohabitation (Jervis 1). Moreover, traditionally unmarried partners were not required to support each other financially, but currently, some cultures recognize cohabiting couples as spouses. Thus, they have legal responsibility to support each other and have the benefits that legally married couples enjoy. In the traditional culture, marriages were expected to last a life time; hence, divorce cases were very rare. However, modernization has played a big role in empowering women and encouraging gender equality, which Jervis (1), believes is one of the main causes of divorce in the modern world. Both the traditional culture and the modern culture work for the society because they suit the conditions in the society. According to Giddens (45), change from traditional culture to modern culture is one of the greatest achievements in the society today. This is because traditional culture is said to be one of the many factors that hinder development. As discussed earlier, modernization has changed the traditional culture of marriage through gender equality such that women now have careers. However, although many tend to run away from their parental duties, studies have proved that gender equality is one of the major factors that drive development. Nevertheless, since culture is constantly changing, I believe it is the duty of the society to ensure that development and culture complement each other in order to protect the institution of marriage. In conclusion, the traditional culture is said to be held together by relationships in the society such as family, marriage and tribe. Societies where traditional culture is still strong understand that relationships among people are highly essential in order for their cultural practices to survive. However, globalization and modernization has resulted in the creation of modern culture where relationships among people such as marriage and family are no longer valued. Giddens (92), states that unlike the traditional culture, modern culture is held together by things and power, and not by relationships and people.

Rhetorical Analysis on Ads in Magazines Essay

Magazines are gaining in popularity nowadays as a tool not only to provide information, but also to advertise ads on products that are available on the market. Since magazines gain readers with different kinds of interest, what are the rhetorical strategies used by advertisers to market similar products to different target audiences of similar culture? Capturing the target audiences’ attention requires understanding about the audiences which open new avenues for many strategies to be used by advertisers to advertise an ad in order to make sure that the ad can actually capture the target audience. To describe or analyze the strategies used by advertisers, a variety of analytical tools, such as determining who the target audience is, describing the details in the ad, studying the Aristotelian appeals used by the advertisers, and also the angle of vision involved in the ad are needed to examine these strategies. Describing the details on an ad could be a good starting point to be gin the analysis. Kraft ad for its Macaroni & Cheese in Oct 2009 issue of Good Housekeeping magazine shows a girl standing on her right feet, with a smile carved on her face and an umbrella in her left hand. Beyond her are two boxes of macaroni and cheese of the same size, one of Store Brand and another one of Kraft, sitting right next to each other with the Kraft’s splashing a massive amount of cheese out of the box. What appears right above the bottom line, with all letters capitalized, is â€Å"KRAFT HAS MORE CHEESE THAN THOSE OTHER GUYS. SO GO FOR THE CHEESIEST† and with a bigger font right above it, is â€Å"THE MAC WITH MORE CHEESE†. Emphasis is on the color of the Kraft macaroni, the splashes of cheese, the girl’s boots, and the umbrella, as they stunningly boast the same magnificent orange color, unlike the one that is being used on the macaroni of the Store Brand. Sunchips came up with an ad in May 2010 issue of Women’s Health magazine on page 109. The focus in the ad is on a lady with a black hair and brown skin smiling as she is about to make her bite on a chip that she is holding. Right above her head is a sentence saying â€Å"THERE ARE MANY WAYS TO HELP THE PLANET. HARVEST CHEDDAR IS ONE†. Few steps beyond the lady, happily playing with the fresh water of in the river, are two kids. There is even rock face by the river’s edge with 4 people on it watching the kids. Nothing can beat the feel of having river water flows through our fingers and touches our body as we immerse ourselves in the water. It is amazing of how the water never stops flowing, not even a single second. SUNCHIPS claims that such beauty of nature can be sustain with the use of its plant-made bags that is compostable. Happiness is possible as we can enjoy every single bite of the chips and at the same time, taking care of the nature. Such joy can be seen on the face of the lady that is about to make her bite. Determining who the target audience is should be the next step after describing the details in the ad. Kraft appeared in the Good Housekeeping magazine, targeting middle class and a wide range of age of married women that care about the health of the their family, interested in learning home cooking for the family and care about environment. An article on â€Å"Cook like a Chef† provided some interesting food for the family and how to make it. This article is targeting married women in the middle class who would like to learn how to cook some interesting meal that is affordable for the family. Dixie Ultra came up with an ad showing a picture of a family happily having breakfast by using their paper plates. This ad targets on those who care about the environment. Fresh Step came up with an ad for its product, which is a healthy food for cats. This ad is clearly targeting those who care about the health for the family by promoting a healthy product for pets in the family. It is clear that based on the evidences found in the magazine, the advertiser for the ad for Kraft is basically targeting a wife and a mother that puts family above all else. The ad for Sunchips appeared in Women’s Health magazine, which targets middle-aged up to old women with middle-class income that care about staying in a healthy lifestyle as a consumer. â€Å"Run Less / Lose More†, an article in the magazine provided the information on how do women, ranges from middle-age up to old, lose fat in order to obtain a healthy and nice looking body. Another article that showed the reason for this type of target audience is â€Å"Lose your Fear of Lifting†, which gave some encouragement to women to get a perfect bodyline. The magazine came up with an ad, â€Å"Metabolic Max Program† by Jenny Craig that showed the target audience is those in pursuit of healthy lifestyle and at the same time concern about how much they will have to spend on such program. Another ad showed a lineup of affordable branded cosmetics products for the women. This ad is targeting middle class women that care about their beauty appearances. Different from the ad for Kraft, the advertiser for Sunchips’ ad targets any women, whether married or not, that put physical appearance and health as the top priorities in their life. Now that the details in the ads and the target audience have been figured out, making way for rhetorical analysis for both ads is needed to show how the strategies used by the advertisers to connect the details in the ads with the target audience and how do they give impacts to the audience. In order to attract the targeted audience, Kraft uses a strategy called pathos, one of the Aristotelian appeals, on its ad. The use of orange color in high contrast tends to attract the targeted audience as it can show the amount and quality of cheese that is being used to make the product. Cheese is well known for its delicious taste and good for the health, so this detail will surely attract the target audience, as they would want to choose a delicious and healthy food for the family. A picture of a girl standing on one leg with joy also brings the same strategy. The emotion that is being expressed by the girl tends to catch the targeted audience’s attention because they would definitely want to see their children having the same emotion. These two strategies tend to be related to pathos because they are attracting the audience’s emotions and values. The same strategy, pathos, is being used by Sunchips in order to steal the targeted audience’s attention. Pathos can be seen through the use of a picture of a lady that is about to make her bite on the chips. Such pleasant smile showed by the lady can attract the audience by creating a desire of having the same smile among the audience. Besides pathos, logos is also being used in the ad too. The message in the ad, about what are the bags of the chips made off, gives a clear reason to the targeted audience. For the consumers that care about their health, they will definitely give attention to this message because it helps them maintain a clean environment. Living in a clean environment is another way of having a healthy lifestyle. In this ad, the strategy of delivering emotions to the targeted consumers shows pathos. Logos can be seen by the reasons showed in the ad for the targeted consumers. Another strategy for the rhetorical analysis is the angle of vision, which is the use of important details to be focused on and the omitting of other details that may distract the audiences’ attention, is being involved in the ad too. For Kraft ad, the advertisers focuses on the massive amount of cheese spilling out from the box that contains Kraft’s macaroni and cheese product. The reason why the advertisers did this is because that they wanted to show how large is the amount of cheese present in the product. The advertisers include a text that suggests the macaroni product of Kraft has more cheese and a picture of a girl that is happily standing on one leg, for the audiences to focus on. The angle of vision presents in these details attracts the target audience by showing the quantity of the cheese and how appetizing the Kraft’s macaroni and cheese is. These would probably be the things that the target audience would want to focus on when it comes to choosing f ood that their kids will enjoy. However, there is a scientific detail that the advertisers try to omit from the audiences which is the ingredients used to make the product. Since the target audience wants healthy food for their families, this detail is being omitted because without doing so, the ingredients will show how unhealthy the food is. The advertisers for Sunchips ad focus on the image of a lady that is smiling while holding a chip on her hand and the use of the beautiful scene of a riverbank beyond the lady. Such beautiful smile of the lady and how wonderful is the environment shown in the ad are as if that the secrets lie behind the chips. This would attract the target audience as they would want to see such beauty in themselves. The same detail as in the Kraft ad, which is the nutritional information, is being omitted from the audiences because of not healthy. This is done because the advertisers know that the targeted audiences care about health in their life. The rhetorical strategies used by advertisers to advertise an ad are simply not just strategies. They are a step-by-step method to deliver the message in the ad to the target audiences; from determining whom the target audiences for the ad are, to how to give an impact to those audiences by using Aristotelian appeals and angle of vision in the ad to so that the target audiences could get a clear picture on what is being delivered by the ad. Analyzing the strategies used to deliver what the advertisers wanted to through the ad could actually open up new avenues on how to communicate with the audiences through an ad by just connecting the details available in the ad. In fact, it is not only helpful to gain audiences for an ad, but also to gain readers for our writing work. Works Cited Sunchips. Advertisement. Women’s Health May 2010: 109. Print. Kraft Macaroni and Cheese. Advertisement. Good Housekeeping Oct. 2009: 108. Print.

Free Essays on Misc

Arterial Blood Gas Results Primarily, blood gas results will resemble that of respiratory alkalosis due to hyperventilation. Consisting of a pH greater than 7.35, and carbon dioxide (CO2) levels of less than 35 centimeters of water (cmH20). Bicarbonate (HCO3) involvement, the body’s natural buffer system for respiratory alkalosis, will depend largely on the individual and the body‘s response. Also, Pneumonia may present a degree of hypoxemia due to poor aeration of the lung. Modes of Therapy/Pharmacological Agents Treatment is based on the clinical presentation, results of the Gram stain sputum specimens, the radiographic appearance of the pneumonia, the degree of respiratory impairment, and the results of cultures. If the cause is bacterial, then the goal of treatment is to cure the infection with antibiotics, which can typically be taken orally at home. If the infection is severe, if the person is having difficulty breathing, or has other chronic medical conditions, then intravenous antibiotics may be needed and are usually administered in a hospital. Antibiotics work by killing bacteria or preventing them from growing and reproducing. Often the antibiotic chosen will be effective against a wide range of bacteria. The first choice of treatment may be a fluoroquinolone, cephalosporin, doxycycline, a macrolide, or a combination of penicillin and a macrolide. Antifungal medications are available to fight off fungal pneumonias. Common names include amphrotericin B, fluconazole, and itraconazole. If the infection is viral, the goal is to alleviate any signs and symptoms of the infection through supportive since there is no cure for a virus. This can be done with over the counter medications such as acetaminophen, commonly known as Tylenol, which can be helpful in relieving some of the fever and pain associated with pneumonia. Ibuprofen, commonly referred to as Motrin or Advil, can also be useful for fever reduction... Free Essays on Misc Free Essays on Misc Arterial Blood Gas Results Primarily, blood gas results will resemble that of respiratory alkalosis due to hyperventilation. Consisting of a pH greater than 7.35, and carbon dioxide (CO2) levels of less than 35 centimeters of water (cmH20). Bicarbonate (HCO3) involvement, the body’s natural buffer system for respiratory alkalosis, will depend largely on the individual and the body‘s response. Also, Pneumonia may present a degree of hypoxemia due to poor aeration of the lung. Modes of Therapy/Pharmacological Agents Treatment is based on the clinical presentation, results of the Gram stain sputum specimens, the radiographic appearance of the pneumonia, the degree of respiratory impairment, and the results of cultures. If the cause is bacterial, then the goal of treatment is to cure the infection with antibiotics, which can typically be taken orally at home. If the infection is severe, if the person is having difficulty breathing, or has other chronic medical conditions, then intravenous antibiotics may be needed and are usually administered in a hospital. Antibiotics work by killing bacteria or preventing them from growing and reproducing. Often the antibiotic chosen will be effective against a wide range of bacteria. The first choice of treatment may be a fluoroquinolone, cephalosporin, doxycycline, a macrolide, or a combination of penicillin and a macrolide. Antifungal medications are available to fight off fungal pneumonias. Common names include amphrotericin B, fluconazole, and itraconazole. If the infection is viral, the goal is to alleviate any signs and symptoms of the infection through supportive since there is no cure for a virus. This can be done with over the counter medications such as acetaminophen, commonly known as Tylenol, which can be helpful in relieving some of the fever and pain associated with pneumonia. Ibuprofen, commonly referred to as Motrin or Advil, can also be useful for fever reduction...

Brooklyn and The Translator

In Brooklyn and translator novels, we see many different forms of family themes. The idea of ​​going home, leaving home, returning home is a very skilled focus of this article. In addition, the concept of family means that each character has different things, and how the problems such as immigrants / immigrants, asylum and return home play a role in the story. From Irish rain to lively New York City, or western Sudan to Chad, people show nationalistic ideas and purposes of existence. If the polygon index classifies Brooklyn as city_district, addr: city = Brooklyn. Brooklyn can, of course, refer to the city (Brooklyn, Connecticut) or the community (Brooklyn, Jacksonville), and libpostal can handle that kind of disambiguation from contextual words, but it does it It should not be said that the exchange method refers to the same Brooklyn. Cities and other place names sometimes contain abbreviations as they are written, but they are not written in OSM. In large cities such as Fort Lauderdale, there are one or two addresses of addresses. City = Fort Lauderdale, but in small cities such as Fort Walton Beach this rarely happens. In the early version of libpostal, the names of the training data were randomly omitted, but at 0, we started the same thing for OSM's place name so the parser looks like Fort = Ft, Saint = You should be able to handle the most common variants. St etc. In Brooklyn and translator novels, we see many different forms of family themes. The idea of ​​going home, leaving home, returning home is a very skilled focus of this article. In addition, the concept of family means that each character has different things, and how the problems such as immigrants / immigrants, asylum and return home play a role in the story. - Getting to start using Lexus and olive trees is not only a good book's title but also a metaphor of this book. The title Lexus is a way that everyone in the world wants the best products. Just to get newer an d better products. If someone joins the parade and others want it, it will be a competition that no one notices. On the other hand, olive trees are regarded as small towns. In terms of Smith's interest, Brooklyn's A Tree Grows sold over 4,000,000 copies. It has been translated into 16 languages ​​and has become a movie. Prior to publishing the book she offered to sell it to Hollywood for $ 5,000, and was rejected. Because of its success, this movie offers a wonderful novel by A Tree Grows from Brooklyn. It associates her own childhood experience with over 4 million viewers. Enduring all the difficulties in the novel, a ruthless tree is the main symbol of Nolans and all other families suffering over time, facing money issues, immorality, responsibility and freedom . Finally Nolans crossed the trees, but the roots were permanently embedded in them.

What Economic Factors are the Reason for the Decline of Retailers and Term Paper

What Economic Factors are the Reason for the Decline of Retailers and Department Stores such as JC Penney and Staples - Term Paper Example It is evidently clear from the discussion that external economic factors have often been argued to influence operational efficiencies of contemporary organizations that further cause negative implications for the organizations’ competitive sustainability within the industry context. In this regard, the economic factors can be considered as one of the major influencing factors having strong negative impacts on the organizations while performing business operations in the overseas markets. For instance, the business decline of few leading retailers and departmental stores such as J.C. Penney Company Inc. (JCP) and Staples Inc. (Staples) has been witnessed as the recent illustrations of impacts caused by economic factors on business stability and sustenance. Emphasising the influence of economic factors, the primary objective of this report is to identify and critically analyze the key economic factors responsible for the decline of retailers and department stores such as JC Penn ey and Staples. In this regard, the report also tends to assess each key economic factor to have a major influence on the multinationals while performing their business functions in the overseas locations. In addition, the report also critically discusses the negative scenarios faced by these widely renowned retailers and departmental stores owing to the economic factors operating in their external business environment. The emergence of globalization has been observed to improve the business performance of the firms irrespective of their inhabiting business industry.