American History (1815-1820)

Economic development is shaped by a nation’s political leaders, the external forces and the natural courses of history. The United States of America was under the leadership of ten presidents from 1815-1850. This started with the 4th US president James Madison who, through the Congress, declared war with Britain in 1812. There was economic depression as a normal consequence of war. But the young nation bounced back and it was during the presidency of John Quincy Adams that the war of 1812 was declared successful. There was an upsurge of nationalism.There was successive waves of economic and social change that swept across the nation. Adams called his idea the American System, where canals, roads, railroads and expansion were at the forefront of his economic model. This stimulated interregional trade and sparked an unprecedented development of towns and cities. He was defeated by Andrew Jackson in the elections of 1828. Jackson destroyed the Bank of the United States, a well es tablished private bank that handled the money of the federal government, as it was run by his political enemies.There was bank war and federal deposits were removed from this bank. The leadership that followed was that of Martin Van Buren, William Henry Harrison and John Tyler from 1837- 1845. It was faced with problems inherited from Jackson’s presidency as well as problems related to rapid increase in population. The Panic of 1837 resulted from the abrupt closure of a large number of American banks which plunged the US into the first major economic depression or severe economic downturn. Sale and settlement of public lands also became a major focus of the federal government.It was the leadership of James Polk that showed positive trends as he had these as achievements at the end of his term in 1849: 1) reduced tariffs on imports; 2) re-established independent US treasury; 3) settled dispute with Great Britain over the control of Oregon Country; and, 4) acquired California f or the US. It was also during his term that Texas, Florida, Iowa and Wisconsin became states. The American nation also reached the shores of the Pacific Ocean at the end of his term.The presidency of Zachary Taylor from 1849-1850 (as he died after, not completing his term) was marked with the discovery of gold in California which was America’s first â€Å"gold rush†. Vice-President Millard Fillmore took over the presidency and he made sure that the issue of slavery on the newly-acquired lands of the Southwest would not tear the nation apart. 2 References Google, Ancient Lights Educational Media. America’s Era of Expansion and Reform, 1817-1860, http://www. writingco. com/pdf/FH617VTG. pdf Google, Wikipedia, en. wikipedia. org/wiki/President_of_the_United_States

Un Kyoto Protocol

What is the Kyoto  Protocol? The  Kyoto Protocol  is an amendment to the  United Nations Framework Convention on Climate Change  (UNFCCC), an international treaty intended to bring countries together to reduceglobal warming  and to cope with the effects of temperature increases that are unavoidable after 150 years of industrialization. The provisions of the Kyoto Protocol are legally binding on the ratifying nations, and stronger than those of the UNFCCC.Countries that ratify the Kyoto Protocol agree to reduce emissions of six greenhouse gases that contribute to global warming: carbon dioxide, methane, nitrous oxide, sulfur hexafluoride, HFCs and PFCs. The countries are allowed to use emissions trading to meet their obligations if they maintain or increase their greenhouse gas emissions The Kyoto Protocol sets specific emissions reduction targets for each industrialized nation, but excludes developing countries. To meet their targets, most ratifying nations would have to combine several strategies:   * place restrictions on their biggest polluters manage transportation to slow or reduce emissions from automobiles * make better use of renewable energy sources—such as solar power, wind power, and biodiesel—in place of fossil fuels Background The Kyoto Protocol was negotiated in Kyoto, Japan, in December 1997. It was opened for signature on March 16, 1998, and closed a year later. Under terms of the agreement, the Kyoto Protocol would not take effect until 90 days after it was ratified by at least 55 countries involved in the UNFCCC. Another condition was that ratifying countries had to represent at least 55 percent of the world’s total carbon dioxide emissions for 1990.The first condition was met on May 23, 2002, when Iceland became the 55th country to ratify the Kyoto Protocol. When Russia ratified the agreement in November 2004, the second condition was satisfied, and the Kyoto Protocol entered into force on February 16, 2005. As a U. S. presidential candidate, George W. Bush promised to reduce carbon dioxide emissions. Shortly after he took office in 2001, however, President Bush withdrew U. S. support for the Kyoto Protocol and refused to submit it to Congress for ratification. Rationale of UNFCCC and the Kyoto ProtocolThe ultimate objective of this Convention and any related legal instruments that the Conference of the Parties may adopt is to achieve, in accordance with the relevant provisions of the Convention, stabilization of greenhouse gas concentrations in the atmosphere at a level that would prevent dangerous anthropogenic interference with the climate system. Such a level should be achieved within a time-frame sufficient to allow ecosystems to adapt naturally to climate change, to ensure that food production is not threatened and to enable economic development to proceed in a sustainable manner.Concluding Remarks While international agreements such as the Kyoto Protocol are certainly a step in the right direction in that they raise awareness about the severity of global climate change, they are not a complete solution and will not solve the problem alone. Real results and improvements will be seen when fundamental reductions in energy consumption and changes in lifestyle are achieved on an individual level across the globe. Continue by reading about  What You Can Do  to contribute towards reducing greenhouse gas emissions and improving your lifestyle.The Effectiveness of the Kyoto Protocol Kyoto Protocol has several provisions and established mechanisms concerning technology transfer which is supposed to favoring technology transfer for reducing the emission of greenhouse gases (GHG) in the world. However, mainly due to the flaws of the provisions and mechanisms, the environmentally sound technologies have not been transferred as smoothly as possible to realize the Kyoto Protocol’s objectives.Therefore, the international community shall take the effectiveness o f Kyoto Protocol as a fresh impetus to consummate the legal system of international technology transfer, that is, developing a uniform technology transfer agreement under the WTO with a focus on promoting environmentally sound technology, which may make the developing countries to acquire the technologies they need under the fair conditions and help them build their capacities to develop in a sustainable manner. China does not need to perform the obligation of reducing GHG emission until 2013 according to Kyoto Protocol, but recautions shall be taken to improve its legal systems on technology transfer to make preparations for implementing the policy of scientific development and playing roles in related international legislation. Impact on Spain of Meeting the Kyoto Commitment in 2008-2012 Impact on Delivered Prices to Households and Industry Meeting the Kyoto Protocol target in 2008-2012 through a combination of domestic actions plus purchases of international credits would increas e the price of home heating oil by more than 32%. Consumers would also pay more for gasoline and diesel.If the Spain participates in the Kyoto Protocol’s economy-wide emission reduction program, prices for industry would rise dramatically. Spanish industries would pay more than 42% more for natural gas and 24% more for electricity than under the baseline projection. Under the assumption that the Kyoto Protocol’s emission targets are made even more stringent in the post-2012 period, the impact on household heating oil prices would rise to more than 43% above the baseline estimate by 2025. Gasoline and diesel prices would rise substantially, between 15-19% by 2025.Impact on Energy Consumption In general, the percentage reduction in energy demand would not need to be as large as the required percentage reduction in carbon emissions because not all Btus of energy have the same carbon content. Additionally, purchase of international CO2 credits means that foreign CO2 reduct ions lessen the need for domestic reductions, thereby avoiding some domestic reductions in energy used. However, use of international credits does have consequences, as companies pass the cost of the international credit onto final consumers of energy via higher prices.Implementation of a limit on carbon dioxide emissions via an international carbon dioxide allowance trading system would result in the following impacts. November 2005 Global Insight, Inc. Page 12 Domestic Sector: The dramatically higher energy prices would force consumers to cut their consumption of energy. Since there is only limited opportunity to substitute more energy efficient appliances and furnaces for the period 2008- 2012, consumers would reduce their consumption of energy services. Longer term, consumers would attempt to replace some of these services by replacing their energy consuming equipment.Industry Sector: Industry would respond to the dramatically higher prices through several mechanisms. First, ind ustry would reduce energy consumption through process change. Second, industry would replace energy-consuming capital with more efficient capital. Third, to the extent possible, production of energy intensive goods would move to non-participating countries. Power Sector: The power sector would be hard hit under these scenarios. The imposition of carbon permits would lead to extremely large increases in the delivered price of electricity, particularly to the industrial sector.Imposition of ever decreasing carbon permit levels would set in motion dramatic changes in this sector. Coal use would decline, slowly at first and then rapidly, as the price drove electricity prices up reducing demand and encouraging the substitution of natural gas or renewables. Investment in natural gas fired generating capacity would alleviate some of the pressure on electricity prices, but with the ever increasing stringency of the target, investment in end-use efficiency would need to be as great or greate r than improvements in power supply efficiency.Transportation Sector: The impact on the transportation sector would be significant. However, due to the high taxes already in place on transportation fuels, the percentage change in price due to the addition of the carbon permit fees is less than the change in price in other sectors. Longer run, the permit price would have to be high enough to reduce energy use in this sector as the target tightens. Even assuming an international carbon dioxide emission allowance trading scheme, meeting the Kyoto targets would result in the following: ? Coal, with the highest carbon content of the energy sources, would be the hardest hit. Petroleum would experience the smallest percentage decline of the fossil fuels because of strong demand and limited technology substitution options in the transportation sector over the forecast horizon. ? Natural gas demand would initially increase relative to the baseline as it is substituted for coal and petroleum but ultimately would need to decline as the cutbacks in demand outweigh this substitution effect. ? The demand for renewables would increase in all the cases. ? For this analysis, it was assumed that nuclear and hydroelectric energy would not change.Economic Impacts Output and employment losses would be expected under the Kyoto Protocol because: energy-using equipment and vehicles would be made prematurely obsolete; consumers would be rattled by rapid increases in living costs; and financial ministers would most likely need to target more slack in the economy to deflate non-energy prices and thus stabilize the overall price environment. The analysis assumes that the cost of emission allowances would be passed along to consumers in the form of higher energy prices and ultimately high prices for all goods and services.Consumers’ purchasing power would be reduced by the higher cost of using energy, reducing real disposable income. Consumption and residential fixed investment wou ld be the hardest hit components of real GDP because of the direct loss in real disposable income. The short period to phase in the permit prices (2005-2008) would lead to substantial declines in real consumption from Base Case levels in the 2008-12 period. Imports would strengthen relative to Base Case levels, spurred by the competitive price advantage of non-participating Annex B countries, and non-Annex B countries. Real GDP would fall 3. % (26 billion Euros) on average below Base Case levels during the 2008-12 budget period, and 4. 3% (48 billion Euros) below in 2025 under Case 1 and 5. 6% (63 billion Euros) below under Case 2. The economy’s potential to produce would fall below Base Case levels initially with the cut back in energy usage, since energy is a key factor of production. Stronger investment would be required over the longer-term to build capital as a substitute for this lost factor. The decline in consumption and residential fixed investment relative to Base C ase levels, however, would have a depressing impact on business fixed investment in the near-term.Annual employment losses are projected to be 611,000 jobs in 2010 in the Spain The percentage reduction in employment relative to Base Case levels would be less than the drop in output. This is due to an increase in the labor-to-output ratio (or a decline in labor productivity) attributed to the permit program. Labor productivity would decline because the other factors of production would be less efficient. Only as investment grows and the capital stock is expanded would productivity begin to improve.Post 2012, if the target emission level under the Kyoto Protocol is maintained, the impact on economic performance would begin to lessen. The extreme change in the energy prices experienced during the years between 2008 and 2012 would not be repeated. While the percentage change in prices relative to the baseline would increase somewhat, the year-over-year change in prices would be reduced. However, achieving even more aggressive targets would take ever larger carbon fees, and would continue to take a significant toll on economic performance. http://www. studymode. com/essays/The-Kyoto-Protocol-Business-Ethics-202293. html

Does Marketing create or satisfy needs

Marketing is an ongoing activity that does not stop, continuously obtaining needs that define a state of felt deprivation and wants that defines what Is need. It Involves transaction In terms price, place, product and promotion. At the end of this exchange, the most important result most desired is customer satisfaction. The discovering and satisfying of consumers' needs and wants is the prime marketing activity. Thus, the marketing function is to search needs and then satisfy it.According to Philip Kotler, he mission of marketing is to create products that satisfy the unmet needs of target markets. The marketers do not create needs: Needs preexist marketers. Marketers, along with other societal factors Influence wants. Marketers might promote the Idea that a Mercedes would satisfy a person's need for social status. They do not, however, create the need for social status. We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings.Therefore at th e basic level ompanies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need. The other aspect Is that needs vary depending on what country and society you live In. â€Å"For example a consumer In the United States may need food but may want a hamburger, french fries and a soft drink and a person that lives in Mauritius that needs food may want a mango, rice, lentils and beans. Wants are shaped by our society.Marketers must therefore continually be creating and developing attractive products and then in turn devising a brilliant marketing strategy to win the consumer over to buy their product over other competing products. Companies strive to retain their customer base by delivering value and satisfaction from their products and this Is formulated in consumers' minds as a combination of service, quality and price. Some consumers would not mind paying a high er price for an item or service if they received very good service.

Sample Populations Speech or Presentation Example | Topics and Well Written Essays - 750 words

Sample Populations - Speech or Presentation Example Can one person’s views be representative of the collective view of several employees, as was in this case? Could the single employee surveyed truly represent the larger population? The answer to both is most certainly no. Different employees perform different roles in the organisation and as such are exposed to different external stimuli that shape their opinions and experiences with the organisation. In statistics there are two components of validity – external validity and internal validity – that are used to see whether a particular study is valid or not, where a valid research is that which uncovers principles and facts that explain or predict (Marion, 2004). In this instance, the sample of a single employee fails the external validity criteria. According to Trochim and Donnelly (2006), external validity refers to the extent to which the conclusions in this study would hold for other employees in other places and at other times. This survey violates all t hree threats to external validity which are people, places and times. The single employee selected for this survey could have been selected for being an extraordinary candidate (person) or he/she could have been selected because he works under marketing planning (place) or the results are only true because the surveyed employee works in the early morning shift (time). Lastly, a sample is a part of a whole which means that for one to generalize the results from the sample have to be extrapolated which leads to two kinds of errors: sampling errors and non-sampling errors (Freedman, n.d.). Sampling error results when we get a few too many units of one kind, and not enough of another. In this instance where we have only one employee as the sample, sampling error is very high. On the other hand, non-sampling error – often referred to as bias – is also high because of selection bias and response bias. Selection bias is a big issue here because there is no indication that t he employee was chosen randomly. Though not guaranteed we also believe that in this instance the response bias would be high because the interviewer could easily have led the respondent to influence the results. Recommended actions to correct inadequacies in the sample To correct the inadequacies of the sample above the first activity would be to select a sample fairly to represent the population which in this case is the company. According to Freedman (n.d.) the best methods for choosing a sample involve use of probability methods. Probability samples minimize bias which is a serious problem in applied work. To draw a probability sample start by identifying the population of interest then create the list of units to be sampled (sampling frame). Considering that a company often has a structure that defines employees either by function (e.g. accounts, human resource, manufacturing etc.) or job group we would suggest use of stratified random sampling. Here, we would first divide the company’s employees (population) by say function or department or shift (into homogeneous groups) then take a simple random sample in each group. According to Trochim and Donnelly (2006) the key benefits of stratified random sampling are: (1) it will ensure that not only the entire population is represented but that key subgroups are

Greenhouse Office Assignment Example | Topics and Well Written Essays - 1750 words

Greenhouse Office - Assignment Example The parallel and series connections have to be checked. It was stated that the batteries were fully charged but now the SG is low. The back-up generator should do the charging in this particular case because the PV array may not be able to give the required electricity generation. The solar array should also be checked for possible defects. An inspection on the conduit and wiring associated with the array and the two regulators should be done, finding some possible breaks or deterioration on exposed conduit and wiring. If there are leaks or open wires, conduit and wiring should immediately be replaced or repaired if possible. Suppose however, that we can't find fault in the PV array and the wiring and conduit are all in normal and good condition. What do we do That fuses blow up is probably because of the overload, meaning it can not give the necessary power to its load, the appliances and lighting in the house. A point from the generator and the array towards the battery charger and the regulators should be checked. There must be some leak here that prevents the battery bank from charging. As we can see in our diagram, the energy generating phase goes to the energy storage phase or equipment composed of the batteries, their housing and any protection equipment. The systems should use batteries which are designed for deep cycling applications and which are better suited to the charging and discharging regime typical of RAPS systems. There are two regulators each fed by half of the PV array. Can we point to the regulator as the possible 'culprit' Or, possibly it can be one of the 'culprits', meaning we have here one or two faults or defects. A regulator is an electronic device which controls the voltage of the solar array's energy output to charge the battery bank appropriately. An inspection is necessary on the functioning of the regulator to ensure that indicators or meters are correctly operating for the various regulator modes. When the batteries are fully charged, the regulator should be in the float mode. The regulators are connected to the battery charging equipment so that over voltage is not delivered to the battery. But the low SG in the batteries indicates that the charging equipment does not deliver the required power to be charged to the battery bank. The batteries can not work or can not have power without the charger, so this has to be in good working condition all the time. An old battery charger can cause trouble such as brownouts if it fails to charge the batteries which in turn supply the inverter. The components in the circuit of the charging equipment also consist of heat-sinks. Overheating in the heat-sinks and components should be checked. There could be some damage in the charger. The battery charger's performance worsened during bad weather where leaks and open wires could expose the system to short circuit and malfunctioning. Another trouble could be pinpointed at the wiring connection between the regulator and the charger, but a thorough checking revealed that there was no leak, neither was there open wire, nor

Unemployment Essay Example | Topics and Well Written Essays - 500 words - 3

Unemployment - Essay Example This increases exposure to malnutrition, disease and depression. An economy with a high rate of unemployment has increased rates of crime and social problems. High unemployment rates can also cause civil unrests and may result in the collapse of an economy (Hobson, 2013). Unemployment is a general term that explains the lack of work by individuals who are willing to work. However, unemployment can be divided into three types. These are cyclical, structural and frictional unemployment. Structural unemployment occurs where the skills required for the available work does not match with the skills of those seeking work. It can also occur due to a long-term decline in demand. Seasonal employment is also a form of structural unemployment because it is associated with certain type of work. Both the occupational and geographical immobility of labor can also cause this type of unemployment. Cyclical unemployment is involuntary and occurs when the aggregate demand in an economy does not match the number of individuals seeking work. In this type of unemployment, there is a reduction in the demands of goods and services, which reduces production, and the number of works needed to satisfy demand. Frictional unemployment occurs where and individual is changing fro m one job to another. This type of unemployment exists in every economy because of the diversity of the skills of the workers as well as the work available. Frictional unemployment also occurs due to the entry of new graduates to the job market (Winkelmann, 2014). There are for major cause of unemployment. These are minimum wage policies, efficiency wages, labor unions and job search. The implementation of minimum wage policies by the government results in the demand of more wages by individuals below the minimum wage level. This results in the demand of more wages by those above the minimum wage level. Because of increased costs in labor, firms will reduce the number of workers in order to

Policy-making in the Federal System Essay Example | Topics and Well Written Essays - 1000 words

Policy-making in the Federal System - Essay Example The Patient Protection and Affordable Care Act, popularly known as Obamacare, was signed into law by President Obama in March 23, 2010 and is considered to be a major overhaul in the U.S healthcare since 1965. This paper explores how Obamacare works, the program’s pros and cons, if it is achieving its objectives and federalism issues raised by the program. Summary of the History of Obamacare The Patient Protection and Affordable Care Act was introduced as a bill in 2009 during 111th Congress session and passed on November 7, 2009. John Dingell of Michigan, who was also the House Dean, sponsored the bill. President Obama signed the Affordable Care Act (ACA) into law on March 31, 2010 (Tate, 2012). The ACA is aimed expanding insurance access to approximately 32 million uninsured Americans, emphasizing prevention and wellness, increasing consumer protections, improving quality and system performance, increasing the workforce in health care and curbing escalating cost of health ca re in the United States (Tate, 2012). The individual mandate, which is a major component of the ACA, is perceived by many to be unconstitutional. The individual mandate of the ACA â€Å"requires millions of Americans to purchase health insurance from a private company for the rest of their lives or face annual penalties† (Sekulow, 2012, Para 10). ... The Constitution of the United States protects the liberty of the citizens (Benedict, 2006). Historically, the ACA presents the very first incident where the U.S Congress mandated American citizens to buy a private company product. According to Sekulow (2012), under the Commerce Clause, the Congress has no jurisdiction to compel any individual to purchase any product from a private company. Therefore, the mandated ACA has raised issues of â€Å"federalism† because the provisions of the Act are deemed unconstitutional. The Main Pros and Cons of Obamacare Despite the fact that the Obamacare has been under intense criticism, it comes with numerous benefits, particularly for low and middle income earners. However, it also has some cons, but these should not be the cause for its rejection as it was purely made out of good intent for Americans. Pros of Obamacare Increased accessibility to affordable health care insurance to millions of uninsured Americans More than half of uninsured individuals will obtain free or low cost health insurance via state Health Insurance Marketplace. Expansion of CHIP to cover a maximum of 9 million children Expansion of Medicaid to 15.9 million females, males and children who are 138 percent below poverty line Small businesses stand the chance benefit from tax credits of up to 50 percent of health insurance costs on their employees Obamacare curbs high cost of health care Cons of Obamacare Making insurance available and affordable to millions of uninsured individuals involves increase in taxes, especially for high-income earners. Individual mandate demands that every American must obtain health coverage by January 2014. The expansion of Medicaid is done using Federal

The Significance of HER 2 Receptor Expression in Breast Cancer Tissue Essay

The Significance of HER 2 Receptor Expression in Breast Cancer Tissue - Essay Example It has been found that up to 25% of breast cancer patients will have an amplification of the HER2/neu gene or an increase in HER2 production (Songdong et al, 2006). Additionally, any patient with amplification of this gene will generally have an increased likelihood of cancer recurrence and a more aggressive form of cancer (Meng et al, 2004). The purpose of this paper is to discuss further the significance of HER2 receptor expression in breast cancers, and describe the laboratory methods of detecting this protein in detail. This will give an overview of the complications of overexpression of HER2 and allow the reader an insight into how important the HER2 protein and the HER2/neu gene are in breast cancers and how the detection of these can allow for insight into breast cancer and can lead to a reduction in the number of fatalities from breast cancer. Significance of HER2 in Breast Cancers The significance of the HER2 protein in breast cancers has been widely discussed in the literat ure. As previously mentioned, 'Overexpression of urokinase plasminogen activator system or HER-2 (erbB-2) in breast cancer is associated with a poor prognosis' (Songdong et al, 2006, p17361). ... ding two cysteine rich domains, a transmembrane domain, and an intracellular domain, consisting of a juxtamembrane region, a tyrosine kinase domain, and a carboxyl tail harboring autophosphorylation sites' (Brennan, 2002, p328). It is the binding of certain cognate cofactors to this trans-membrane receptor that regulates cell growth and differentiation, which occurs through the activation of receptor tyrosine kinases (Brennan, 2002). This is a type of signal transduction pathway, which in the case of HER2 involves ogliomerization (Meng et al, 2004) and dimerization (Brennan, 2002). On a study of rats by Bargmann et al (1986), it was found that the neu gene (which is classed as protooncogene) is converted to the aggressive oncogene associated with overproduction of HER2 by a single point mutation at position 664 of the protein sequence. This mutation is from a valine to the negatively-charged glutamate, and is associated with an increase of the liklihood that the receptor will form ag gregates. Unfortunately, the mutation at position 664 is not found in humans, but this has given clues as to the mechanism of the HER2 protein in causing the more aggressive forms of breast cancers. `Figure 1 shows the pathway that HER2 plays a role in within the confines of breast cancer. Figure 1 – Cross-talk between signal transduction pathways and ER signaling in endocrine resistant breast cancer, with opportunities for targeted intervention (Ellis & Ma, 2007, p107) An insight into these pathways allows for recognition of interventions that can be used to negate the effects of the increased production of HER2. From figure 1, it is evident that HER2 is surface-membrane protein with a critical role in the MAPK/ERK signal transduction pathway. The MAPK/ERK pathway passes a signal from

A proposal to Rutgers University about the increasing problem of Research

A to Rutgers University about the increasing problem of mixing energy drinks with alcohol on college campuses - Research Proposal Example On college campuses, a high concentration of the age group likely to use these beverages is found, putting universities in a unique position to provide educational and preventative interventions. On November 17, 2010, the United States Food and Drug Administration issued written warnings to manufacturers of alcoholic beverages with added caffeine (FDA, 2010). The FDA had both reviewed existing medical literature and conducted independent lab tests on the beverages, and in the process found them to be representative of a significant public health concern (FDA, 2010). As more data surface suggesting the health risks associated with these beverages, it is necessary to evaluate how their use and availability on college campuses could impact students’ health and well-being. Based on an analysis of recent peer-reviewed studies, this literature review will: provide a background context from which to view the issue; contribute to the identification of methods and interventions that will raise awareness on the Rutgers campus; contribute suggestions for reducing the harm that results from the use of alcoholic caffeinated beverages. Alcoholic beverages with added caffeine are relatively new products. In 1997, the first energy drink to achieve mainstream popularity was introduced (â€Å"Red Bull†) (Malinauskas et al., 2007). The first Caffeinated Alcoholic Beverages (CABs) entered the market about five years later in 2002 (CDC, 2010). The beverages saw a very rapid and sharp increase in popularity, with 337,500 gallons sold in their first year and 22,905,000 gallons sold in 2008 (CDC, 2010). What was at one time a niche product is now available in retail outlets and convenience stores, and by 2008 there were 25 brands selling the beverages (CDC, 2010). The advertising industry has capitalized on the drinks’ attractiveness to young people by creating ad campaigns that are similarly attractive to that age group (CDC, 2010). With names like â€Å"Sparks,†

Business Stategy - Transforming Sanofi-Aventis Essay

Business Stategy - Transforming Sanofi-Aventis - Essay Example (Fred Pringle, Brian H. Kleiner. 1997) Sanofi-Aventis’s product portfolio includes in it leading medicines for cancer, diabetes, epilepsy, sleep disorders and other healthcare problems. The main objective of Sanofi-Aventis’s research and development is to provide the patients with efficient medicines at the right time. And for diseases that are difficult to treat, they try to provide real patient benefit by multiplying their scientific approaches. This is also the reason why clinical trials are carried out to treat diseases. (Philippe Hermel, Annie Bartoli. 2001) Sanofi-Aventis makes sure that research doesn’t fail to take into account the complexities of human body. TRENDS OF PHARMACEUTICAL INDUSTRY First of all we need to examine the trends of pharmaceutical industry which include structural changes that have led to important transformations, industry’s very strong dependence on research and development and some significant factors leading a future sales growth. (Fred Pringle, Brian H. Kleiner. 1997) Environmental analysis (PEST) Increasing political attention In the recent years, importance of healthcare as a component of social welfare has increased as a result of which the industry has been receiving increased political attention. ... So, Sanofi-Aventis is playing a very unique role as good health is an essential social and personal requirement. The pharmaceutical companies nowadays are trying hard to maintain good communications with the society because of the increasing media attention. Technological advances The industry players are adapting to the new environments faster than ever. All this is being forced by modern technological and scientific advances in science. These advances have also led to an increased expenditure on R&D by companies to promote further innovation. Legal environment Pharmaceutical industry is a very highly regulated industry. There are a lot of legal and compliance overheads that the company has to bear as a result. Porter’s five forces: Barrier to entry: patent restrictions and really high research and development costs are the major barriers to entry for new entrants. Industry competition: competition in the industry is very high. The advantage is for innovators. Suppliers: the power of suppliers is very low. Buyer: buyer power is also low in the industry. Substitutes: because of patents there are less substitutes but there are more substitutes after patents expire. Increased competition in the industry The competition in this industry is intense. There have been a lot of new entrants in the industry lately also a number of mergers and acquisitions have taken place. Therefore, the changing face of pharmaceutical industry suggests that competitive advantage is being redefined all the time. In order to achieve sustainable growth and maintain presence the key industry players are changing their organizational structures. Structural changes There is a

Jury and Group Think Essay Example for Free

Jury and Group Think Essay A jury is a sworn group of citizens gathered to provide a reasonable and unbiased verdict and a finding of fact on a legal inquiry presented to them officially or set a penalty based on the evidences and the law. This practice is considered to have originated from England where nobles and freeman were accorded the right to be tried by a committee of the same class as they are rather than be subjected to the judgment of the king. The right to jury trial in both state and federal proceedings is guaranteed by the Sixth Amendment to the United States Constitution. The Seventh Amendment also accords explicitly the right to jury trial for all parties involved in civil cases at the district level. In the United States, only juries can provide a verdict and set a penalty for the accused if found guilty. This is especially true for cases when the penalty decided is capital punishment (Jury, 2006). This power vested in a jury makes it important to analyze how verdicts are formed in the environment of jury deliberations. One way to do this is through jury simulation research. Jury simulation research involves the methods of research used to understand how a jury would react to statements made by parties involved in court cases and how they would arrive at the verdict. Some of the methods used are prospective juror demographic research, mock trials, jury selection, shadow jury and post-trial jury interviews. The usual market research techniques are also used such as phone surveys, focus groups and feedback sessions. The results of these researches are used by parties involved in court proceedings for settlement negotiations and setting up a defense or prosecution strategy that would be compelling to the jury (Jury research, 2007). The main strength of jury research is that it presents interested parties possible combinations of strategies that could possibly influence the jury verdict in their favor. Visual exhibits, witnesses, metaphors, timeline of events and other techniques in the presentation of evidence are tested to understand the viability of each and combinations of these for the benefit of the interested party. Psychological and sociological analysis is used to give parties an edge on jury trials. Research of this type has been successfully utilized in some landmark cases such as the IBM antitrust trial of 1969 and the O. J. Simpson murder case (Jury research, 2007). The main limitation is that it is impossible to predict exactly what needs to be done for a jury to make a decision in favor of the party. In the methods involved in jury research, questions are often general demographic ones that will not accurately predict the outcome of the jury deliberations. Surrogate jurors and not the actual jury members are used to represent the jury pool in the research. Jury research is simply no guarantee for victory in a case (Jury research, 2007). Mock juries are used in jury research to try to analyze in a controlled experiment how a verdict is reached in an actual jury. However, they cannot accurately mimic the behavior of actual juries. The behavior of the jury is based on the personal perspective of the individual jurors and external factors that may affect the behavior and decision making capabilities of the individuals and the whole jury in general. For instance, the pressure provided by the high stakes of a case, the stress from time constraints and routine disruption and other psychological stresses may not be exactly replicated in mock juries. â€Å"Group thinking† is the term used to describe tendencies of groups to base their decision not on their personal judgment but on the collective and single unanimous decision that may not always be the best given the biases and desires of the members of the group to come up with the decision at the soonest possible time. It is defined as â€Å"a way of deliberating that group members use when their desire for unanimity overrides their motivation to assess all available plans of action† (Janis, 1972). This very commonly affects the verdict of a jury. This is because, following the framework prepared by Janis (1983) on Group Thinking, the antecedents such as structural faults (insulation, lack of impartial leadership, lack of norms and procedures) and provocative context (high stress from external threats) are commonly characteristics of a presiding jury. This tendency to seek unanimity over proper assessment leads to bad decision-making. Some of the symptoms that often characterize defective decision making stemming from group thinking include the incomplete analysis and consideration of alternatives and objectives, failure to examine risks from choice and reappraise rejected ones, poor information search and selective information bias and failure to contingency plan. Because of the high stakes involved in jury cases, it is important to ensure sound decision-making by steering away from the tendency to group think. The most effective way to prevent group thinking is promoting vigilance against it. The first step is to recognize when symptoms of group thinking are starting to appear. Group members must strive to retain status equality to prevent a single member from influencing the entire group. New information must always be sought to challenge a reigning agreement to test its strength. Norms must be set to retain vigilance such as having a devil’s advocate, instituting dialectical inquiry and assigning a specific member to remind against bias and group thinking (Meade, 2003). The tendencies of group thinking may be uncovered through jury research. There is a danger that certain parties that rely on jury research may prey upon these tendencies. Therefore, it is important that jury retain its impartiality and sound decision making capability to effectively perform its duty to uphold justice in any court proceeding. Bibliography Janis, I. (1972). Victims of groupthink, Boston: Houghton – Mifflin Janis, I. (1982). Groupthink (2nd edn. ), Boston: Houghton – Mifflin Janis, I. (1983). Groupthink model. Retrieved 19 May 2007 from http://choo. fis. utoronto. ca/FIS/Courses/LIS2149/Groupthink. html.

Recording, analysing and using HR information Essay Example for Free

Recording, analysing and using HR information Essay It is beneficial for a business to collect a variety of data to gain an understating of its performance to satisfy compliance legislation. However the information collected needs to be useful, relevant and selective. Raw data collected can be converted into useful information. It is important for human resources (HR) to collect data to meet legal requirements, keep necessary contact details of employees, records all contractual arrangements and to provide supporting information in the event of a claim that may be made against an organisation. It also supports an organisation when making decisions. Data can be collected in two different types of formats within an organisation. These are quantitative and qualitative. Quantitative is data collected numerically which allows for data to be measured and calculated. Quantitative is a descriptive method of collecting data. This type of data can be observed but not measured. These two different types of data support HR practices in a number of different ways, such as, showing patterns of absence relating to employees, highlighting any learning and development requirements that an individual may require, trends’ in staff turnover and key performance indicators. Customer feedback can also be obtained to allow a business to improve it services and costs can also be easily monitored. HR data can be stored by a number of different methods each having advantages and disadvantages. Data can be stored electronically and non-electronically. Storing data electronically can be beneficial as it is easy to access, can be shared easily and takes up less space. Online HR systems are available to employees where data and information can be added and updated by an individual and also can be accessed by one or more people such as line managers. This is useful for appraisals and monitoring performance. Storing data electronically through databases is also more secure than manual documents. Sorting data manually such as diaries, word processing documents and paper based surveys also has its benefits as it can be more cost effective to a business and cannot be easily lost where electronic data could be. Also employees require less training to store and organise manual data. There is an array of different UK legislations currently enforced relating to data and legislation is in place to enforce correct storing, recording and accessibility of data. One of these UK legislations are The Data Protection Act, The information commissioner has produced a code of conduct relating to the data protection act. This applies to personal data held and the legitimate grounds for this being held, which information is classed as sensitive and cannot be gathered without explicit permission. Another type of current UK legislation is the Human Rights act. This confers the right of respect of privacy on individuals and provides for employees in the public sector to take legal actions against their employer of they consider their rights infringed.

Coca Colas Corporate Communication Strategy

Coca Colas Corporate Communication Strategy 1. INTRODUCTION Communication is the medium through which companies both large and small access the vital resources they need to operate (van Riel 1995). Without effective and integrated communication systems an organization will be unable to develop an appropriate structure for its corporate communication strategy. Given that its corporate communication entails selectively communicating the organizations views and objectives to its stakeholders (whom it relies on for the success of its business), it can therefore be described as a key management strategy. This report will critically assess Coca Colas Corporate Communication strategy through the evaluation of communication frameworks and models. It will look at the internal structure of Coca-Colas organization and how the company utilises corporate communication strategies to both epitomize their corporate identity to stakeholders and improve their reputation. It also looks at the corporate ethics and culture of the company and the impact of Corporate Communication management on the organisation 1.1 Background Information The Coca-Cola Company: Coca-Cola was invented on May 8, 1886, in Atlanta, Georgia by Dr. John Stith Pemberton. It was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was then patented in 1887, when another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. It was registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. By the late 1890s, Coca Cola was one of Americas most popular fountain drinks, largely due to Candlers aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900. In 1899, The Coca-Cola Company began franchised bottling operations in the United States. Today the Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and 3,000 beverage products. The company employs over 92,400 associates worldwide and has a consumer serving (per day) of nearly 1.6 billion, with a net operating revenue of over $31.9billion (as of December 31, 2008). Throughout the world today, no other product is as immediately recognizable by its brand as Coca-Cola. (www.thecoca-colacompany.com.html, 2009) 2. CORPORATE COMMUNICATION ‘Corporate refers to complete, entire or total entities of the organization, while ‘communication means to impart, share or make common. Therefore, ‘corporate communication can be defined as a total communication of the organization or integrating different messages of organizations under one banner (Christensen et al. 2007). Van Riel and C. Fombrun (2006, p.25), cite Jacksons (1987) definition of corporate communication as ‘the total communication activity generated by a company to achieve its planned objectives. That total communication represents all the different forms of communication that is occurring within the organization, including marketing, managerial and organizational interaction. An organisation such as Coca-Colas corporate communication strategy plays an important role in aiding stakeholders understanding of the organization and communicating the organizations identity. Corporate communication within an organization is essential for the implementation of strategic objectives, build brand and reputation and thereby create economic value. It is therefore a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable starting points with stakeholders on whom the companies depend (Fombrun and van Riel 2006). Freemans (1984, p. 46) stakeholder approach defines stakeholders as: â€Å"any group or individual who can affect or is affected by the achievement of the firms objectives.† The stakeholders of The Coca-Cola Company (see Figure 3 below), include: consumers, customers, suppliers, employees, government and regulators, NGOs The local communities Strong centralized functions with direct connection to the Chief Executive Officer (CEO) is the best way for a company to ensure the success of its corporate communication function. (Argenti, 1998). This was evident in Coca-Cola Company, under the leadership of the former CEO Douglas Ivester whose highly formalized, centralized organizational structure, with clear hierarchy of authority and a mechanistic management process has helped maintain control and drive aggressive marketing and expansion plans. This management structure was criticized by the external communities, claiming that the companys perspective was too global and ignored the local communities. Under the direction of the companys new CEO, Coca-Cola began decentralizing some of its activities in order to become more localized. Increased horizontal communication is now occurring within the organization. Sutherland and Canwell (2004, p.130) define horizontal communication as â€Å"informal communication between peers or colleagues on the same level of the organizational structure†. Coke immediately began realizing economies of scale and scope, as well as low-cost production from a globalization strategy that enables product design, manufacturing and marketing to be standardized throughout the world. Corporate communication if strategically implemented within an organisation helps build favourable corporate reputation, which in turn is influenced by corporate identity, behaviour, symbolism and has an impact on organizational performance (van Riel and Balmer, 1997). According to Argenti (1998) corporate communication model below (Figure 2), an organization communicates to its stakeholders through messages and images, who then respond by associating themselves with that particular organization. It affects the perceptions of stakeholders about the organizations prospects and so influences the resources that would be available to them (Fombrun and van Riel, 2006). Image, Identity and Reputation, Crisis Management, Community Relations and Corporate Ethics, Employee Relations and Human Resource Management (HRM) are all essential functions of an organization that depend on effective corporate communication to be successfully implemented. 2.1 Image, identity and reputation Corporate identity is the reality and uniqueness of an organization, which is integrally related to its external and internal image and reputation according to Gray and Balmer (1998), and is a means to achieve a competitive advantage (Schmidt, 1995), while the ‘Image of a company is the reflection of the organizations reality. It is the corporation as seen through the eyes of its stakeholders (Argenti, 1998). Corporate image has 3 dimensions: Relational dimension relationship the company has with the government, the local community and its employees; Management dimension – what the corporate goals, decision-making processes, knowledge management and understanding of company objectives; Product dimension – product endorsement and support, competitive advantage and promotional distinctiveness. Coca-Colas corporate communication strategy within the company includes conducting stakeholder analysis to understand their individual stakeholders needs and attitudes. This involved a series of focus groups with consumers aged 18 and over and with employees of the Coca-Cola Company. It also included interviews with customers, non-governmental organizations and the media. The consistent use of the colours red and white, the lettering and the model-wave over time is an integral part of the companys corporate visual identity and is important to all stakeholder groups. If managed effectively corporate reputation can be a valuable asset that makes an organization more resilient in todays competitive environment. â€Å"Corporate reputation is influenced by the way in which the company projects its image via behaviour, communication and symbolism† (Gotsi and Wilson, 2001, p. 30).It is a ‘multi-stakeholder construct that can be used to measure how effective an organizations communication system is (Fombrun and van Riel, 2006). When information that stakeholders need to make a decision about a company is insufficient, they will sometimes turn to the reputation of that company to seal the decision. 2.2 Crisis management and culture According to Jones (2000), a good reputation acts as a buffer to companies in times of crisis. After over 200 people, including school children reported feeling unwell in 1999; Coca-Cola was forced to issue recall of its soft drinks in countries in Western Europe including Belgium, France, the Netherlands and Luxembourg (Taylor, 2000). Taylor (2000) explained in his case study that a companys public relations and communication strategy should be executed on a global scale. He did this using Hofstedes (1980) theory of cultural dimension, which explained how values are influenced by culture in differing nations. Taylor (2000) proposed that in countries with high uncertainty avoidance and high power distance, citizens reacted more strongly to this tainting crisis, by forcing the government to place bans on the sale of Coca-Cola related products, while the governments of countries with low uncertainty avoidance and low power distance did not really react to the crisis. Culture management was also needed to accurately understand the environment they were embarking on. Cultureconsists in those patterns relative to behaviour and the products of human action which may be inherited, that is, passed on from generation to generation independently of the biological genes (Parson, 1949 p. 8). Under the guidance of the new CEO, the company adopted a think local, act local approach to marketing, which highlighted the importance of addressing the cultural needs of customers in the local market. Daft maintained the view that although Coca-Cola is a global brand, customers do not drink Coca-Cola globally. As a result, Coca-Cola has been adopting a localized strategy in marketing, advertising, and public relations by carrying out extensive stakeholder analysis as seen in Figure 3. The company also adopted a risk management approach that includes financial, operational, social, environmental and ethical considerations and are of the view that by identifying these risks and the potential consequences they could have on the business, they can proactively focus on these areas and identify ways to more effectively manage their impact on their operations. 2.3 Community relations and corporate ethics Coca-Cola is now working to become a model citizen by reaching out to local communities and getting involved in civic and charitable activities. Like reputation, corporate ethics and relationship with the external stakeholders is very important for building a positive image. Coca-Colas social responsibility and corporate ethics helps build company integrity. In 1960, Keith Davis suggested that corporate social responsibility refers to business decisions and actions taken for reasons at least partially beyond the firms direct economic or technical interest. Stakeholder management is important here as it reconciles the companys objectives with the claims and expectations being made by them of various stakeholder groups. 2.4 Employee relations and Human Resource Management Human Resource Management (HRM) is one of the most important forms of management within an organization and effective communication is essential for HRM to be successful. HRM is as defined by Bratton and Gold (1999): that part of the management process that specializes in the management of people in work organizations. HRM emphasizes that employees are critical to achieving sustainable competitive advantage, that human resources practices need to be integrated with the corporate strategy, and that human resource specialists help organizational controllers to meet both efficiency and equity objectives. The Coca-Cola Company links employee (internal) communications and employee relations and believe that they are integral components needed for the success of the organization. Employee Relations, according to Heery and Noon (2001), involves the body of work concerned with maintaining employer-employee relationships that contribute to satisfactory productivity, motivation, and morale. Essentially, Employee Relations is concerned with preventing and resolving problems involving individuals, which arise out of or affect work situations. The employees are the most valued internal stakeholders, as they communicate the product to the companys external stakeholders. Internal Corporate Communication falls under the organizational management department, as seen in van Riel (1995) model of integrated corporate communication. It is defined, according to Welch and Jackson (2007) as communication between an organisations strategic managers and its internal stakeholders, [in the case of Coca-Cola, its employees] designed to promote commitment to the organisation; a sense of belonging to it; awareness of its changing environment and understanding of its evolving aims. The Coca-Cola Company follows a similar structure regarding internal communication as depicted in Welch and Jacksons (2007) model (Figure 2). Within the company, corporate messages relayed directly to employees aid in reinforcing employee commitment towards the overall organizational objectives. On the same level, direct communication between managers and their employees helps create a sense of belonging to the organization. This sense of belonging then motivates employees to promote awareness and understanding of the corporate brand to the external stakeholders. Guest (1990), in his approach to strategic HRM draws on the Harvard model (proposed by Beer et al., 1984), which was associated with the softer side HRM and the Michigan model (proposed by Fombrun, Tichy and Devanna, 1984), which proposes the hard HRM approach. Hard HRM see human â€Å"resources† as mainly a factor of production, an expense of doing business rather than the only resource capable of turning inanimate factors of production in to wealth. In contrast, soft HRM places an emphasis on human side of things. The soft model focuses on treating employees as valued assets and a source of competitive advantage through their commitment, adaptability and high quality skill and performance (Legge, 1995). The Coca-Cola Company incorporates both ‘hard HRM and ‘soft HRM within their organization reflected in the ‘Choice Model adapted by Analoui (2002, p. 30). This model depicts a more holistic approach to HRM as seen in Figure 5 below. The Input Stage of HRM policies and frameworks This model represents the communication strategy with emphasis on HRM, being used by global organizations like Cola-Cola. It explains how the input stages of HRM policies are formulated at senior management levels based on the knowledge and information attained from internal, personal and external sources. These policies are then passed on to the functional and line management level where they are implemented, and finally ends at an output level that affects the individual, organisation and society bringing about, improved performance and effectiveness and quality of work life. This model proves effective as it takes into consideration the culture of the organization, as well as individual and stakeholders perception of the company and can be interpreted on an international basis for a company such as Coca-Cola. CONCLUSION This report critically reviews the corporate communication strategies being utilized within the Coca-Cola Company. It reflects on the nature, scope and focus of corporate communication, with emphasis on Human Resource Management and Employee Relations. It describes how corporate communication is essential for corporate image, identity and reputation to be understood by stakeholders. It explained how under the corporate communication strategy, Cola-Cola is able to formulate a more holistic approach to HR management, linking the needs of the internal stakeholders with those of its external stakeholders to achieve a more effective organization. Finally it concludes that company performance and efficiency is linked to the corporate communication strategy of an organization and how successful its implementation is. Bibliography Analoui, F (2002) The Changing Patterns of HRM. UK: Ashgate. Argenti, P.A. (1998) Corporate Communication. 2nd ed. Boston, MA: Irwin McGraw-Hill. Beer, M. et al. (1984) Managing human assets. New York: The Free Press Bratton, J. and Gold, J. (1999) Human Resource Management: Theory and Practice. 2nd ed. London: MacMillan Press. Christensen, L.T., Cornelissen, J.P. and Morsing, M. (2007) Corporate communications and its receptions: a comment on Llewellyn and Harrison. Human Relations Journal, Vol. 60 (4), p.653-661. Cornelissen, J.P. (2008) Corporate Communication: A Guide to Theory and Practice. 2nd ed. London: Sage Publications Ltd. Davis, K. (1960) Can business afford to ignore its social responsibility? California Managements Review, Vol. 2 (3), p. 70-76. Freeman, R.E. (1984) Strategic Management: AStakeholder ApproachBoston, MA: Pitman Fombrun, C.J. and Riel, C.B.M. van (2006) Essentials of Corporate Communications: Implementing practices for effective reputation management. Dawsonera [Online]. Available at http://dawsonera.com [Accessed: 08 November 2009]. Fombrun, C.J et al. (1984) Strategic Human Resource Management. New York: John Wiley Gotsi, M and Wilson, A. (2001) Corporate reputation: seeking a definition. Corporate Communications: An International Journal, Vol. 6 (1), p. 24-30. Gray, E.R. and Balmer, J.M.T. (1998) Managing Corporate Image and Corporate Reputation. Long Range Planning. Vol. 31 (5), p. 685-692 Guest, D. E. (1990) Human resource management and the American dream. Journal of Management Studies, Vol. 27 (4), p. 377-397. Heery, E and Noon, M. (2001) A Dictionary of Human Relations. Oxford: Oxford University Press. Jones, M.H. (2000) Reputation as reservoir. Corporate Reputation Review, Vol. 3(1), p. 21-29. Legge, K. (1995) Human Resource Management: Rhetorics and Realities, Basingstoke: Macmillan. Oliver, S. (1997) Corporate Communication: Principles, Technique and Strategies. London: Kogan Page. Parson, T. (1949)Essays in Sociological Theory: pure and applied.New York: Free Press. Riel, C.B.M. van (1995) Principles of Corporate communication. London: Prentice Hall. Riel, C.B.M. van and Balmer, J.M.T. (1997) Corporate identity: the concept, its measurement and management. European Journal of Marketing, Vol. 31 (5), p.340-355. Schmidt, K. (1995) The Quest for Corporate Identity. London: Cassell Sutherland, J. and Canwell, D. (2004) Key Concepts in Human Resource Management. New York: Palgrave Macmillan. Taylor, M. (2000) Cultural variance as a challenge to global public relations: a case study of Coca-Cola tainting scare in Western Europe. Public Relations Review, Vol. 26, p. 277-293. Welch, M. and Jackson, P.R. (2007) Rethinking internal communication: a stakeholder approach. Corporate Communications: An International Journal, Vol. 12(2) p. 177-198. http://www.cokecorporateresponsibility.co.uk/index.html (2009) [Online]. [Accessed: 27 October 2009] http://www.thecoca-colacompany.com.html (2009) [Online]. [Accessed: 15 October 2009]

Philosophy Statement :: Education Teaching Teachers Classroom Essays

Philosophy Statement â€Å"Give a child a fish and he eats for a day. Teach him to fish and he eats for a lifetime.† ~Author Unknown Teaching is not a profession but a life choice to change the world one child at a time. In a classroom there are four walls and within those four walls lies the opportunity to build strong foundations for tomorrow. I believe there are three aspects to teaching; touching the mind (mental), the heart (emotional), and the hands (physical). If you take a young child to the lake, a river, or even a stream and teach him to fish he learns techniques mentally, feels loved and wanted emotionally, and learns that he is growing physically. The same can be said for a classroom. Instruct a child’s mind, love a child’s heart, and hold a child’s hand and success is instantly recognizable. The three walk hand in hand toward a child’s overall development. The mind must be stimulated to learn. Children learn what they see, not what they are told. Although my objective is to teach on a high school level, I believe that the same is true with teens. Parents declare, â€Å"Do as I say not as I do,† but children replicate what they are exposed to on a daily basis. If a teacher is not excited about what she is teaching neither will the student be excited about what he/she is learning. Moods are contagious, make the atmosphere outrageous! It is my desire that students see my enthusiasm when teaching my content area and that excitement ignites a fire of passion for learning within the individual student and the classroom as a whole. Young people today have a strong desire to feel wanted. They want to fit in, they want to look cool, they want to be loved and fall in love, they simply want acceptance. It is my job as a mentor to nurture those basic needs of emotional development at the adolescent age. I vow never to ridicule a student for a wrong answer, never chastise a pupil in front of peers, and never embarrass a child for the sake of demonstrating my authority. Students need to have a sense of belonging and purpose within the classroom and the world outside, nurturing their heart and emotions is critical during these years.

Political Bosses in America Essay -- Politics American History

Political Bosses in America As industrialization caused cites to grow in leaps and bounds, political bosses started to take power. As the 19th Century came to a close, almost every sizable city had a political boss, or at least had one rising to power. Tons of immigrants from every part of the world began to pour into the major cities. Cities have had diversity in the past, but the huge diversity of the American cities was unique. The only thing the new immigrants had in common with each other was the dream of becoming rich and the poverty of their current state. Unfortunately, so many different people with so little in common often left tension between different groups on the edge of becoming violent outbreaks. The famous Tammany set the example early on of how to broaden it's ow...

John Grishams A Painted House Essay -- Essays Papers

John Grisham's A Painted House John Grisham’s book, ‘A Painted House’ places the reader within the walls of a simple home on the cotton fields of rural Arkansas. Within the first few pages, the author’s description of the setting quickly paints a picture of a hard working family and creates a shared concern with the reader about the family’s struggle to meet the basic needs of life. The description of the dusty roads, the unpainted board-sided house, the daily chore requirements and their lack of excess cause the reader a reaction of empathy for the family. Although the story takes place in a dusty setting very unfamiliar to most readers, the storyline is timeless and universal. Most everyone has a desire to meet the basic needs of life, embrace their family ties, and make others and ourselves proud. The crux of this book is that it does an excellent job in showing the reader through other’s examples and hardships to persevere and never give up. The title of the book, ‘A Painted House’ is based on the actual farmhouse in which the Chandler family resides. It was an old house. It was a fine house that had never been painted. For this particular family, paint - like eating meat with every meal - was a luxury. It was not a requirement to have a painted house. It was not a sign of laziness as the reader might initially expect. It was a sign of being frugal with money. In this bold example of persevering and never giving up, Mr. Grisham demonstrates to the reader that ’one can’t have everything’. The story is told through the eyes of seven year old Luke Chandler. Luke lives with his parents and grandparents on their rented farmland in the lowlands of Arkansas. It takes place during the harvest season for cotton in 1952. Like other cotton growers, these were hard times for the Chandlers. Their simple lives reached their zenith each year with the task of picking cotton. It’s more than any family can complete by themselves. In order to harvest the crops and get paid, the Chandlers must find cotton pickers to help get the crops to the cotton gin. In order to persevere, they must depend on others. They find two sets of migrant farm workers to assist them with their efforts: the Mexicans, and the Spruills - a family from the Arkansas hills that pick cotton for others each year. In reading the book, the reader learns quickly that l... ...ily is residing in the Chandler barn where the Mexicans first stayed. Luke and his parents are traveling to Michigan in order for Luke’s father can find a job in a automotive assembly plant, and Luke’s grandparents are staying at the old farmhouse with the hopes that the whole family will be back together soon. The hope from the reader is that all of the book’s characters will someday find true happiness. These folks work hard and our characters seem to deserve more than they currently have. Most readers can appreciate this feeling because it’s a feeling shared by everyone. In regards to the unpainted house: At the end of the book, only a corner of the house needs painting to be complete. It would have been very easy for our author to have completely finished in painting the house. However, that’s not what the premise nor the promise of the book contains. There is a big difference in completing a challenge, and being successful. Although life’s problems and challenges are never ending, the success in dealing with a challenge has more to do with the way it is done than in its completion. ‘The joy is certainly in the journey’ when reading the novel, ‘A Painted House’.

Event Marketing Summit Attendees Include Essay

Event Production Manager, 206inc Director of Communications, 75 Ninth Avenue Coordinator of Sales and Marketing, 75 Ninth Avenue Partnership Marketing Manager, AAA MidAtlantic, Inc General Director, Action Marketing Country Manager, Action Marketing Costa Rica Partner, Activent Marketing Director, Global Experiential Marketing, Activision Senior Employee Communication Specialist and Event Planner, Activision Publishing Inc. Retail Experiential Marketing Manager, Activision Publishing Inc. Senior Corporate Events Manager, Adobe Marketing Events Manager, ADP Event Planner, ADP Events Marketing Manager, AdRoll Manager of Events, Adult Swim Events Coordinator, Adult Swim President, Advantage International Associate Creative Director, Advantage International Account Manager, Advantage International General Manager, Agressive Communication Director of Accounts and Business Development, AIM Marketing Solutions Director, Integrated Marketing, Alaska Airlines Conventions Planner, Alcon Global Conventions Logistics Planner, Alcon Laboratories Senior Project Manager, Events, Align Technology Vice President, All Year Sports Galaxy President, Alliance Connection, Inc. Senior Vice President, Allied Experiential Director-Sponsorships, Promotions and PR, Allstate Director-Global Event Marketing, AMD Senior Manager, Consumer Products and Services, American Express Media Consutlant/Producer, American Family Insurance Media Director, American Family Insurance Experiential Marketing Specialist, American Honda Motor Co. Manager, Experiential Marketing, American Honda Motor Co., Inc. Director, Sales & Marketing, Event & Conference Services, American Museum of Natural History Business Development Manager, Amsterdam RAI Trade Development, Amway Tradeshow Manager, AMX VP, Experiential Marketing, Anheuser-Busch Marketing Director, Anthem Blue Cross and Blue Shield Owner/Creative Director, AOO Events Events Manager, Apartments.com Events Director, Armstrong Patrnership Marketing Specialist, Audi of America Creative Director, AWESTRUCK Marketing Group President, AWESTRUCK Marketing Group President, B. Levine Productions VP, Affinity/Event Marketing, Bank of America Project Analyst, Bank of America Executive VP, Barkley Kalpak Agency Marketing Manager, Bayer Healthcare Senior Event Manager, BI WORLDWIDE Director, Global Brand Experinece, BlackRock VP, Brand Experience, BlackRock Director, Global Brand Experience, BlackRock Sampling & Events Coordinator, Blue Chip Marketing Worldwide Product Manager, BlueWater Technologies Event Marketing Manager, BNP Media Event Manager, Booking.com Account Director, BOOM! Marketing Managing Partner, Brandscopic Director, Consumer Marketing & Events, Bravo Market Leader, Britten Studios Vice President Special Events & Promotions, Caesars Entertainment Director of Special Events, Caesars Entertainment Director of Strategy & Planning, Cà ¡rdenas Marketing Network Executive Director, Strategic Corporate Events, Catalina Global Director, Event Management, Charles River Associate Director, Event Management, Charles River Head of Experiential Marketing, Chrysler Experiential Marketing, Chrysler Group LLC 2014 Event Marketing Summit Attendees Include†¦ VP, Client Creative, Chute Gerdeman Director Marketing Strategy, Cisco Marketing Strategist, Cisco Manager, Program Management, Cisco Social Media Manager, Consultant, Cisco, Cisco Director of Sales, Partner Engagement and Recoginition Programs, Cisco Manager: Digital, Audience and Measurement Engagement Strategy, Cisco Principal Marketing Manager, Worldwide Marketing, Citrix VP, Sales, City Eventions Vice President, Events Marketing, City National Bank Principal, Cloudburst Advisory Group Event Director, CMD Global Digital Marketing Manager, Coca-Cola Director, Corporate Marketing, Cognizant National Account Executive, Color Reflections Las Vegas Marketing Manager, Comcast Business Mobile Experience Regional Director, Compassion International Brand Director, Constellation Wines Manager, Global Marketing, Cook Medical Senior Manager, Global Marketing, Cook Medical VP, Program Development, CPC Intersect Project Sales, Craftsmen Industries President, Marketing Services, CROSSMARK Conference Manager, Crossway Books Brand Director, Crown Imports Senior Director Marketing, CSE Senior Marketing Director, CSP Business Media Promo Director, CTC Media Vice President of Enterprise Event Marketing Sales, Cvent Creative Techologist, CXG Vice President, Sales, Czarnowski Author, Decide to Be Excellent Event Marketing Director, Dell Experiential Marketing Manager, Dell – Alienware Senior Marketing Manager, Deloitte Event Manager, Deluxe Strategic Communications Director, Deluxe VP Experiential, Deutsch Inc Partner/Vice President, Dimensional Communications Event Manager, Discover Financial Services Marketing Communications Manager, DoubleDutch Director, Multicultural Marketing, Dr Pepper Snapple Group Marketing Communications Program Manager, Eaton Corporation Marketing Manager, Edmunds.com Executive Director, EDPA VP, Account Director, EEI Global Operations Manager, Elite Marketing Group CTO, Elite Marketing Group Senior Vice President, Elite Marketing Group Account Executive, ELS Creative Director, Encatalogo CEO, Encompass Events Pvt Ltd Founder & CEO, Encore Nationwide CEO, Engine Shop Director, Engine Shop Director, Marketing Communications, Ericsson Director, Client Experiences, Escalate Sr. Program Events Manager, ESET North America CEO, eshots, Inc. Senior Manager, Brand Partnerships, Esurance Vice President of Global Marketing, etouches Business Development, Event Strategy Group CEO, EventNet USA Founder & CEO, EventPro Strategies SVP, Client Development, Eventus Vice President, Eventus CEO, Eventus Marketing LLC President, Digital Engagements, EWI Worldwide Executive Vice President, Exhibit Surveys Group CEO, Exp Group Group CMO, Exp Group Head of Strategy, Exp Nigeria Corporate Brand Consultant, ExpandaBrand Partner, Fake Love VP, Management Director, FCBX EVP, Group Management Director, FCBX Specialty Sales Manager, Featherlite, Inc. Senior Brand Manager, Pralines, Ferrero Canada Ltd Senior Manager, Global Events, FICO Director, Global Events, FICO Group Director, Fidelity Investments 2014 Event Marketing Summit Attendees Include†¦ Director, First Protocol VP of Marketing and Analytics, FISH Technologies Owner/CEO, Flash Point Communications Social Media Coordinator, Flash Point Communications, LLC CEO, Flavor Group VP, Marketing and Client Development, FLIRT Communications Experiential Marketing Manager, Florida Blue Experiential Marketing Specialist, Florida Blue VP, Business Development, Fluent Marketing Manager, For Rent Media Solutions/Forrent.com Brand Content and Alliance Manager, Ford Managing Director, Forum Group Events National Account Director, Corporate Accounts, Freeman SVP, Corporate Events, Freeman President, FreemanXP CEO, G2Planet Marketing Coordinator, GEICO Corporate Marketing Coordinator, GEICO National Strategic Partnership Rep., General Growth Properties National Promotions Manager, General Motors Marketing Manager, General Motors Auto Show Manager, General Motors Experiential Marketing Manager, General Motors Auto Show Manager, General Motors Account Supervisor, Geometry Global Account Director, Geometry Global SVP, Head of North American Analytics, Geometry Global Field Director, Geometry Global EVP, Experiential Marketing, Geometry Global Creative Director, Geometry Global Executive Assistant, Geometry Global Management Supervisor, Geometry Global Account Manager, Geometry Global Field Director, Geometry Global Executive Group Director, Geometry Global Account Director, Geometry Global Account Supervisor, Geometry Global Managing Director, Geometry Global Director of Production, Geometry Global SVP, Client Services, George P Johnson Senior Strategist, Strategy and Planning, George P. Johnson Promotion & Marketing Representative, Georgia Lottery Corporation Trade Show Manager, Gerber SVP, Marketing, Global Experience Specialists Marketing Manager, Global Experience Specialists Senior Marketing Coordinator, Global Experience Specialists Marketing Communications Supervisor, GMR Marketing Director of Client Development, GMR Marketing Chief Digital Officer, GMR Marketing CEO/Cheif Creative, Go West Creative Account Manager, GO! Experience Design General Manager, GO! Experience Design Manager, Event Marketing, Gogo Air CEO, Gold N Fish Marketing Group Executive Director, GolinHarris Google, Google CEO, Group Delphi Account Executive, Group Delphi Associate Account Manager, Grow Marketing Associate Account Director, Grow Marketing Account Director/Experiential and Sponsorships, GSD&M Partnership Marketing Manager, GSMA Ltd Manager, Mobile Marketing Programs, GSMA Ltd. New Business Development, East Coast Manager, GTE Agency Senior Marketing Manager, Brand Promotion and PR, H&R Block Director of Brand Promotion and PR, H&R Block Executive Director, Business Development, Hargrove Inc Senior Account Executive, Hargrove Inc Sales Executive, Hargrove, Inc. Director, Regional & Dealer Communication, Harley-Davidson Director, Event Strategy and Execution, North America, Harley-Davidson Motor Company Sr. Coordinator Customer Experience Operations, Harley-Davidson Motor Company Account coordinator, Hawkeye 2014 Event Marketing Summit Attendees Include†¦ Client Partner, hawkeye Sports & Experiential Brand Director, Sponsorships & Events, Heineken USA Brand Manager, Sponsorships & Events, Heineken USA Managing Partner, Helios Creative Services Production Resource Manager, Hello! Florida Destination Management VP, Creative Services, Hello! Florida Destination Management Senior Account Manager, Henry V Experience Designer, Henry V / Lub Dub Account Manager, Henry V Events Senior Manager, Event Marketing, Hewlett-Packard Company Writer/Producer, HGTV Manager, Hills Corp CEO, Founder, Hit Brands VP, Events Strategy and Transformation, HP Senior Director, HP SVP, Marketing and Events, HP Sr. Group Manager, Experiential Marketing, Hyundai Motor America Account Executive, i4D Events Marketing and Communications Manager, Idaho Housing and Finance Vice President, Ignition, Inc. Art Director, Illumina, Inc. Sr. Marketing Specialist, Illumina, Inc. Manager, Events, Illumina, Inc. Global Events, IMAX Corporation Assistant Manager, Global Events, IMAX Corporation New Business Development, Manager, Impact Unlimited CCO, Innova Marketing Event Marketing Program Manager, Intel Senior Consumer Marketing Manager, Intel Program Manager, Corporate Event Marketing, Intel Account Exeuctive, Interactions Marketing Senior Business Development Manager, Interactions Marketing Account Executive, Interactions Marketing Sr. Marketing Manager, InterCall Director of Product Marketing, InterCall President & CEO, International Sportsmen’s Expositions, Inc. Account Manager, InVision Communiations CEO, Co-Founder, InVision Communications Project Manager, ITA Group Manager, Event Solution Line, ITA Group Production Manager, Jack Morton Worldwide Strategy Director, Jack Morton Worldwide SVP, Senior Strategist, Jack Morton Worldwide Director of Business Development, JHE Production Group Account Manager, JMI Senior Consultant, Events & Marketing, Kaiser Permanente Manager, Event Marketing, Kaiser Permanente Manager, Programs & Design, Kaiser Permanente Director of Partnership Marketing, Karlitz & Company Chief Growth Officer, Karma411 Chief Executive Officer, Karma411 Marketing Manager, Karmasphere Group Account Director Experiential and Sponsorship, KBS+ Account Executive, Kubik Managing Director, Kubik VP, Museum Sales, Kubik Malbtbie, Inc. VP, Sales & Sponsorships, L&M Consulting SVP, Strategy & Product Management, Lanyon Promotions Supervisor, LatinWorks Account Director, LeadDog Marketing Group Inc Director Client Partnerships, LeadDog Marketing Group Inc Senior Account Executive, Legacy Marketing Partners General Manager, Legacy Marketing Partners Account Supervisor, Legacy Marketing Partners Vice President, Sales & Marketing, LEGO KidsFest Vice President, Operations, LEGO KidsFest Principal, LEO Events Senior Vice President, LEO Events Principal, LEO Events Director, Marketing Communications, Liberty Mutual Insurance CEO, LIFELAB events SVP, Chief Marketing Officer, Retirement Plan Services, Lincoln Financial Group 2014 Event Marketing Summit Attendees Include†¦ Marketing Manager, Conference/Event Management, Lincoln Financial Group COO, Linder & Associates President, Linder & Associates Digital Director, Liquid 7 Digital Content House Chief Creative Strategist, Live Marketing Senior Event Supervisor, LIVE!media by Sunflower Director of Events, LIVE!media by Sunflower Marketing Manager, LIVESTRONG Foundation President, M2W Inc. Director, National Events & Partnerships, Macy’s Parade & Entertainment Group Principal, MAG Specialty Vehicles Director of Client Service, Magnet Engagement Group President, Magnet Engagement Group Partnership Account Executive, Mall of America Partnership Account Manager, Mall of America Partner & Chief Storyteller, Manifesto Partner & Chief Strategist, Manifesto Account Director, Maritz Account Director, Maritz Project Manager, Marketing Factory CEO, Marketing Factory SVP Client Service, Marketing Werks Senior Director of Operations, Marketing Werks Senior Manager, Engagement, Marketing Werks General Manager, Marketing Werks Group Account Manager, Marketing Werks Associate Director, Marketing Werks Group Account Manager, Client Service, Marketing Werks Account Supervisor, match action VP, Development, match action VP, Accounts, match action VP, Event Marketing, Match.com VP, Public Relations and Digital Communications, Maybelline F2F Channel Manager, mbna Sports Marketing Manager, mbna Division President, MC2 SVP, Experience Design Director, MC2 Creative Director, MC2 SVP, Client Service, MC2 Senior Vice President Client Service, MC2 Client Director, MCI UK Head of Live Experience, MCI UK Sales and Marketing Coordinator, McNaughton-McKay Electric Co. Senior Brand Manager, Mentos Head of Brand Experience Marketing, Mercedes-Benz CEO, Method Models VP, Hotel Sales, MGM Grand Hotel & Casino VP, Sales, MGM Grand Hotel/Casino Sr. National Sales Manager, MGM Grand Hotel/Casino Product Marketing Manager, Microsoft Global Event Marketing, Microsoft Senior Events & Digital Marketing Manager, Microsoft Digital Marketing Manager, Microsoft Senior Director, Worldwide Partner Events, Microsoft General Manager, Worldwide Events, Microsoft Director of Operations, Milligan Events Principal, Milligan Events Director of Business Development, Milligan Events VP Marketing and Social/Digital Strategy, Moderne Communications, Inc. President, Moderne Communications, Inc. President, Mosaic Experiential Marketing Senior Account Executive, Moss Events VP, Operations & Strategy, Motive CEO, Creative Director, Motive Events & Sponsorship Manager, Moz Account Director, PR/social influence, MULLEN Manager, National Basketball Association Director of Consumer Marketing and Media Strategy, National Geographic Channel Associate Manager, Consumer Marketing and Media Strategy, National Geographic Channels Senior Director Marketing, NBC Sports Vice President, Ncompass International Account Manager, Ncompass International Co-Founder, Ncompass International Account Manager, Ncompass International Account Coordinator, Ncompass International Brand Activation Manager, Neo Media & Marketing Limited 2014 Event Marketing Summit Attendees Include†¦ Managing Director/CEO, Neo Media & Marketing Limited Business Analyst, Neo Media & Marketing Limited Director, Nestle Marketing Service Director, Nestle Marketing Events Coordinator, New York Central Mutual Account Executive, Next Marketing Director of Strategy, Next Marketing CEO/President, Next Marketing Marketing Coordinator, North Highland Account Executive, Nth Degree Account Director, Nth Degree VP, Automotive Brand Experiences, Nth Degree Senior Vice President, Octagon President, Octanorm USA President, On Board Experiential Marketing President, One Stop Interactive EVP, Marketing & Strategic Development, Opus Events Agency COO, Opus Events Agency EVP Creative Director, Opus Events Agency EVP, Event Strategy & Design, Opus Events Agency EVP, Global Accounts, Opus Events Agency President, Opus Events Agency VP, Marketing, Oracle Managing Director/CEO, Oracle Experience Limited Business Development, Oracle Nigeria Brand Activation Management, Oracle Nigeria Creative Consultant, Oracle Nigeria Senior Director, Global Initiatives, PayPal Managing Creative Director, PBJS Vice President, PBJS COO, PBJS Senior Manager, Brand Marketing, Peet’s Coffee & Tea Senior Brand Director, Pepsi Senior Director of Cultural Branding, Pepsi VP, Business Development/Operations, Performance Marketing Group, inc. Executive Director, Corporate Accounts/Motorsports, Performance Marketing Group, inc. Director, Motorsports Marketing, Performance Marketing Group, inc. Experiential Producer, Periscope Senior Experiential Designer, Periscope Director of Marketing and Communications, Philips Global Director, Marketing Communications, Philips Healthcare Director, New Business Development, Pinnacle Exhibits, Inc. VP, Operations, Plan C Agency Director of Sales, Plannernet Sr. Research Manager, PortMA Field Marketing Manager, Preferred Brands International ~ Tasty Bite VP, Partnership Marketing, PREIT Malls Senior Manager, Partnership Marketing, PREIT Malls President, Premiere Transportation Business Development, Production Glue National Account Manager-Event Marketing, Productions Plus-The Talent Shop President, ProExhibits President and Lead Staffer, Professional Staffer Services VP, Program Development, Professional Staffer Services Sr. Marketing Manager, Project: WorldWide SVP, Marketing and Communications, Project: WorldWide Event Coordinator, Promega Corporation Executive Producer, Proscenium CFO, Proscenium Chief Creative Officer, Proscenium Managing Director, Proscenium Senior Brand Manager, PRUSA Events Manager, PRUSA Director of Product and Channel Marketing, QuickMobile Partner, Executive Creative Director, Rally Marketing Group Partner, Integration & Development, Rally Marketing Group President, Ravenchase Adventures Global Director of PR, Razer Senior VP, Red Light Management Senior Program Manager, RedPeg Marketing Director, B2B Strategy, Regence BlueCross BlueShield 2014 Event Marketing Summit Attendees Include†¦ Event Manager, Regence BlueCross BlueShield Director, Remezcla CEO, Remezcla Director, Remezcla VP-Marketing, Remy Cointreau Author, Resilience: Why Things Bounce Back VP, rEvolution COO, RMD Group Inc. Account Supervisor, Roberts Communications Account Executive, Roberts Communications Director of Sales, Rock-It Cargo Author, Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers CEO, Sales Generators Executive Vice President, Sales Generators Director, Business Development, Sandra Arnold Inc. GM Events – Pers, SAP Senior Director, Global Events, SAP GM Events – Pers, SAP VP, Global Events, SAP CEO/CCO, School Marketing Coordinator, Scripps Networks Interactive – HGTV & DIY Network Director Global Marketing, SEMI Director, Shared Experiences Executive Director, Business Development, ShowTec, Inc. COO, Showtime Group AVP, Business Development, Simon Property Group/Simon Brand Ventures Director of Marketing Communications & Services, Skyline Exhibits Author, Social: Why Our Brains Are Wired to Connect Partner, Soho Experiential Director of Business Develoment and Strategic Partnerships, SoHo Experiential Partner, Soho Experiential Marketing Manager, Solar Energy Trade Shows, LLC Executive VP, Solutions at Fluent VP, Branding & Professional Services, Sonic VP, Strategic Accounts, Sparks Global Director of Event Marketing, Spotify Senior Marketing Product Manager, Events, SQE Director of Business Development, Staging Solutions, Inc. CEO, Star Strategy Director, Stretch Experiential Marketing Shows and Events Manager, Subaru of America CEO, Switch SVP, Switch: Liberate Your Brand VP, Marketing, Talking Rain Beverage Co. Sponsorship Specialist, Tauben Company Manager, Mall Media, Taubman Senior Manager, The Event Group, TD Ameritrade Director, The Event Group, TD Ameritrade VP, Events Management and Executive Conference Centers, TD Bank VP & Events Manager, TD Bank Account Director, TEAM Enterprises Account Supervisor, TEAM Enterprises VP/Partner, TEAM Enterprises Account Supervisor, Experiential & Relationship Marketing, Team One Strategic Analyst, Team One Account Executive, Experiential & Relationship Marketing, Team One Management Supervisor, Experiential & Relationship Marketing, Team One Event Manager, The Boeing Company Customer & Market Engagement Specialist, The Boeing Company Sr. Field & Experiential Marketing Manager, The Coca-Cola Company Director, Field & Experiential Marketing Center of Excellence, The Coca-Cola Company VP, Marketing, The Cosmopolitan Resort & Casino President, The Event Shop VP, Corporate Communications, The Expo Group Vice President, The Expo Group Co-Founder, The Hype Agency Director of Activations, The Hype Agency Marketing and Promotions Coordinator, The Law Society of Upper Canada Partnered Events Coordinator, The LIVESTRONG Foundation Account Director, The Marketing Store Author, The Myths of Creativity Operations Manager, The Participation Agency Director of Business Development, The 2014 Event Marketing Summit Attendees Include†¦ Sunflower Group President/CEO, The Trade Group Technical Associate, Thinkwell Group Account Director, This Is Fusion Program Manager, This Is Fusion Account Executive, This Is Fusion Marketing Manager, thomson reuters Conference Director, thomson reuters Conference Manager, thomson reuters CEO, Thrive line, Inc. CCO, THUMP / VICE CEO, Thuzi Project Director, Touch Worldwide Managing Partner, Touch Worldwide Director of Strategy/Senior Producer, Touch Worldwide CEO, Touchdown Marketing President, Track Marketing Group VP, Consumer Engagement, TrojanOne Senior Manager, Consumer Engagement, TrojanOne Project Manager, Turtle Transit Commander, U.S. Air Force Partner, Undercurrent, LLC Senior Manager, Media & Business Development, United Airlines Event Markerting Manager, Universal Technical Institute Senior Director of Consumer Products, Univision Communications, Inc Director of Experiential Marketing, Univision Communications, Inc National Sales Director, Upstage Video Director of Event Marketing and Communications, USANA Health Sciences Director, Business Development, Van Wagner Communications VP, Events and Sponsorship, VAVi Sport and Social Club – Sport and Social Industry Association Associate Director of Sales, VDA Productions Account Executive, VEE Corporation Executive Director, National Retail Operations, Verizon Associate Director, Store Design, Verizon Marketing, Sponsorships & Events, Verizon Marketing Manager, Sponsorships & Events, Verizon Head of Innovations & CS, INS, Viacom Director, Marketing, Viacom Director Live, Viacom Eccount Manager, Visage Advertisinf Limited VP, Global Connections, Vivastream Director, New Business Development, VWV Client Services Manager, VWV USA Director, New Business Development, VWV USA Director, Client Services, Wasserman Media Group Senior Director, Operations, Wasserman Media Group Senior Vice President, Wasserman Media Group Vice President, Wasserman Media Group Vice President, Webb Audio Visual President, Webb Audio Visual Experiential marketing Consultant, Wells Fargo Marketing Manager, Wells Fargo Sponsorship Activation Manager, Wells Fargo Assistant Vice President, Wells Fargo Creative Services Manager, Western & Southern Director of Creative Services, Western & Southern Senior Corporate Communications Specialist, Western & Southern Manager, Sponsorship, Community Investment & Experiential Marketing, WestJet Airlines Team Lead, Sponsorship & Experiential Marketing, WestJet Airlines Manager, Sponsorship, WestJet Airlines Team Lead, Sponsorship, WestJet Airlines Director, Experiential Events, World Vision Manager, Client Engagement & Events Marketing, Xerox Corporation Events Manager, Zebra Technologies Event Marketing Director, Zumba Fitness

Reading Journal of Goods Move, People Move

Reading Journal for Lesson Three Globalization, as a largely debated topic, has been fiercely talked about by millions of scholars or extremists. The author Erla Zwingle gives her ideas about this controversial topic, in her essay ‘Goods Move. People Move. Ideas Move. And Cultures Change. ’, from a journalist’s point of view. In this article, the author discusses the wide influence of globalization. Also, she mentions â€Å"westernization†, which stands for the idea that globalization is basically westernization or Americanization; the whole world in the end will turn into a â€Å"Mcworld†.But from later on, we can tell the author herself does not agree with that. She thinks â€Å"culture is resourceful, resilient, and unpredictable†, and globalization won’t lead to a world where cultures only become more uniform. Instead, â€Å"the old and new tend to transform each other† and thus help people to understand each other, rather th an agreeing with each other. Personally I agree with most of the authors opinions.But, when I read the part that says people think of the spreading of MTV, Hollywood, and McDonald, which stand for American culture, as â€Å"culture assault†, I can’t help but think about how Chinese culture now is influencing western world, especially America. China’s international influence soars within only a few decades, especially after the 2008 economy strike, which hit the whole western world badly. I have been reading the Britain-based magazine The Economist for a while now. Out of the most recently published 20 issues, at least eight put China’s hot events on their front page.One can easily sense the curiosity and concern about China among the western world, even as much as we are to them. Beside the political and economical world, China’s influence is also evident in the cultural sphere. People are moving. There are over 50 million overseas Chinese not incl uding the students or illegal immigrants. Goods are moving. In 2005, China is already American’s second biggest import country. Ideas are moving. Both Fengshui and traditional Chinese medicine become popular among westerners.One American friend told me that a lot of people now are trying to learn Chinese characters, not only for business purpose, but also out of curiosity. Chinese things are becoming a cool trend. Super stars have tattoos in Chinese characters, fashion designers are getting inspiration from Chinese elements, and families will go out to enjoy a night in a Chinese restaurant. All this shows that we are not only taking in American TV shows, but we are also exporting our ideas all over the world. People get to know about us. Criticism comes, but also praise.The best way to solve the misunderstanding between two people is to communicate. The same with two countries. The best way to get over all the misunderstandings and distrusts between China and other countries, will be the effective communication between the people. Globalization is making it possible. People move. Chinese people going out to see the world and make friends. Foreigners coming in and experience this fast developing country. They experience the real China instead of reading from the newspaper. Only when people understand each other, they can start to respect and appreciate the differences between them.It’s like some of my weekends, just sitting around with people from different countries. We all talk in English and about the same stuff, but our differences make us special. We get to know the different ways of thinking and the diverse cultures. Then we become friends. So to me globalization is the power to build a better global world in the future. Some people call it global village. I like this term. People sit together to talk and communicate, or try to solve the problems together. This is how villages work. I wish this will be how the whole planet works very soon. à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ 1